Introducing TSIA Intelligence: AI Content Assistant

Finding the right insights shouldn’t be a challenge. That’s why we’re introducing TSIA Intelligence—a new suite of AI-driven tools designed to help you access, understand, and apply TSIA research faster than ever.

Live now in the TSIA Portal, AI Content Assistant makes research effortless.

What Can AI Content Assistant Do?

• Summarize TSIA research, from reports to webinars, in seconds.
• Answer your questions with interactive, research-backed Q&A.
• Help you apply insights without sifting through lengthy content.

What Type of Content Does It Cover?

• Research Reports
• Webinars
• Survey Insights
• Research Journeys
• Quick Poll Insights
• Podcasts
• Industry Stories
• Frameworks
• Conference Sessions & Keynotes
• Articles

Who Can Use It?

• TSIA Members: Unlimited access to summaries & Q&A.
• Non-Members: Free summaries + 3 Q&A interactions.

Is AI Content Assistant Secure?

• Data Privacy: Only accesses TSIA’s proprietary data vault.
• No Personal Data Use: Your data is never used unless explicitly requested.

Make smarter, data-driven decisions without the hassle. AI Content Assistant puts the power of TSIA research at your fingertips—helping you get the insights you need when you need them. Whether you're tackling a business challenge, preparing for a meeting, or refining your strategy, this tool makes it easier than ever to find and apply valuable insights in real time.

AI Content Assistant is available now! Try it today in the TSIA Portal.

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State of the Technology Industry 2025

“In 2024, only 34% of the companies surveyed by TSIA claimed they experienced a clear ROI from deploying AI. In 2025, we predict that number will jump to over 50%.” –TSIA 2025 Prediction.

The technology industry is at a turning point. With AI-driven transformation, evolving go-to-market strategies, and shifting pricing models, 2025 presents both unprecedented opportunities and critical challenges. To stay ahead, enterprise technology companies must adapt quickly, rethink their business models, and build new organizational capabilities.

Key Trends Reshaping the Industry

1. AI’s Accelerating Impact: While AI adoption surges, many companies face barriers to deploying it effectively. The ebook examines real-world use cases delivering measurable ROI.
2. Reengineering Go-to-Market Models: AI and automation are reshaping traditional sales and service roles, forcing companies to rethink how they engage with customers
3. Rethinking Value and Pricing: The industry is moving beyond per-user pricing, with businesses exploring new, outcome-based models to align with customer success.

How To Stay Competitive

To navigate these shifts, companies must develop new organizational capabilities, including:

• A Unified Customer Engagement Model: Breaking down silos between sales, customer success, and support to create seamless customer experiences.
• AI-Enabled Sales & Service Teams: Leveraging AI to optimize account management, pricing, and renewal strategies.
• Converged Services Organizations: Integrating professional services, managed services, and customer success to drive long-term customer outcomes.

Our State of the Technology Industry 2025 ebook explores these key trends, challenges, and actionable strategies to help businesses navigate this rapidly evolving landscape.

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Managed Services vs. Professional Services: What’s the Difference?

Technology investments only create value when properly implemented and maintained. That’s why companies rely on Managed Services (MS) and Professional Services (PS)—two distinct service models that help businesses deploy, optimize, and sustain their technology. However, their scope, purpose, and execution differ significantly.

Key Differences at a Glance

• Managed Services: Long-term, subscription-based support where a provider takes over operational management, ensuring uptime, security, and performance.
• Professional Services: Project-based expertise focused on implementation, customization, and optimization to empower customers to manage the technology independently.

Where They Overlap

While Managed Services focuses on ongoing operations and Professional Services delivers specialized expertise, they often work together to help businesses:

• Drive customer outcomes: PS helps with adoption, while MS ensures sustained performance.
• Close the consumption gap: PS enables proper setup and training, while MS provides continuous optimization.
• Support business growth: Companies strategically combining MS and PS see faster adoption, improved efficiency, and stronger results.

Which One Do You Need?

• Choose Managed Services if you need ongoing operational support, proactive issue resolution, and uptime guarantees.
• Choose Professional Services if you need expert deployment, configuration, or optimization guidance.

Most businesses leverage Professional Services for initial implementation and Managed Services for long-term success.

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Get The Data You Need To Make Smart Decisions

The TSIA Portal empowers executive leaders like you with the data, insights, and research you need to achieve real results. If you haven’t already done so, create your free executive account today.