Introducing TikTok Spotlight: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
Your go-to source for TikTok news, trends and tips! ?
THIS WEEK'S NEWS
Introducing TikTok Spotlight—a new promotional tool that fosters community on our platform and helps the entertainment industry leverage TikTok's power for upcoming releases and existing content.?
TikTok is discontinuing its “TikTok Lite” rewards program in Europe following an EU Commission investigation into the initiative, which provided cash incentives for in-app activities.
ByteDance, TikTok’s parent company, has launched a new AI tool in China called Jimeng AI. This app allows users to create short videos from written prompts, hinting that TikTok could soon introduce its own in-stream text-to-video creation feature.
NONSENSICAL'S TOP TIP
?? Persevere if you’ve had a strategy refresh…remember it’s just the beginning!???
领英推荐
?? A strategy refresh can be quite daunting as you’re trying to re-train the algorithm to a whole new tok - you’re not necessarily going to see amazing results straight away.
?? Remembering the key-words retrospective thinking and optimisation can really help you to navigate the initial stages where you’re finding your feet.?
TIKTOK TRENDS OF THE WEEK
“Give Me My Money” Prank ?- Post a video where your group takes turns saying "give me my money," followed by a clapping for each person—except when it’s the prank target’s turn, no one claps. Capture their reaction for the prank! This could be done as an office prank for example.?
“I’m a B*tch with a Backstory” - This trend?involves posting a video where you lip-sync to this sound, with a text overlay highlighting something (like a scar, tattoo, etc.) that hints at your backstory. Use this trend in a humorous / relatable way for your audience to resonate with.?
TIKTOK BRAND OF THE WEEK
boohooMAN, a leading UK men’s fashion retailer, sought to enhance retargeting and reduce costs with TikTok’s Video Shopping Ads (VSA) Carousel format, which dynamically serves relevant products based on user activity. This format improved user experience by showcasing multiple products within a single ad, leading to dedicated product landing pages. The campaign resulted in a 44% higher ROAS, a 59% higher conversion rate, and a 27% lower cost per acquisition compared to standard VSAs. Incredible results!