Introducing the ?? Sunny Day Fund ??Newsletter

Who is Sunny Day Fund?

We are a "mission-delusional" team who wants hardworking Americans to achieve financial stability and freedom. We believe that starts with emergency savings - money that you can count on when you need it, with dignity.

Based on feedback from thousands of working Americans and our own personal life experiences, we've built the leading financial wellness platform that automates and incentivizes workplace emergency savings.

Our Audience

We have earned the admiration of so many that share our passion for financial well-being for all. Among our readers are:

• HR, Benefits, Total Rewards, and DEI Leaders
• Retirement Plan Sponsor Leadership
• C-Suite Leadership and Business Owners
• Consultants, Brokers, and Wealth Managers
• Job Quality-focused Public & Non-Profit Professionals
• Policymakers & Regulators
• And perhaps most importantly... Workers!

Our Content Approach

We're here to help you navigate the evolving landscape of financial benefits using data-driven insights and personal story telling.

As a result, we hope to transform workplace benefits, financial services, and public policy into systems that empower millions of U.S. households and promote equitable wealth and financial security.

Preview our newsletter below

Best way to know if this content is for you is to read! Check out our first below, and make sure to drop any comments or reflections. Thanks for helping us make the financial lives of working Americans better!

JFF Horizons:Building a Future That Works for Everyone

?? Rachel Fox ?? and Sid Pailla ?? attended this year's #JFFhorizons conference, and it was so inspiring to meet the people making talent pipelines better and more inclusive, and job quality more impactful and sustainable. Here are some takeaways from?JFF's Horizons 2023 Conference:

• Adopt an inclusive lens for talent pipeline -?rethink the necessity of 4-year degrees and challenge views of?formerly incarcerated individuals?
• Empower career evolutions -?link labor with rewarding jobs with continued learning in evolving industries
• Financial equity crucial to job quality -??re-examine our notions of money, advocate for fair pay and benefits, work towards addressing the reality that countless Americans struggle with unexpected expenses

Big shoutouts to?fellow startups?that pitched at the Horizons Pitchfest:

• DoulaID?- marketplace for doulas (in MD and beyond!)
• HiLight? (formerly KidKred) - peer recognition for teachers
• Universe?- educating next gen of VR workers... in VR!
• VentureWalk?- empowering SMBs to pitch to investors
• And the winner..?FlikshopVR?- VR job training for justice-impacted

How Behavioral Science Makes Saving Easier and Better

We put together a comprehensive blog post on why saving is hard today and how behavioral science can make it easier. Big shoutouts to panelists Leigh Phillips from SaverLife , Brian Gilmore from Commonwealth , Adam Zuckerberg from Western & Southern Financial Group , and special contributor Heidi Johnson from Financial Health Network .

Don't have time to watch the whole webinar??We've got you covered with quick snippets below!

• 14:10?- Why is it difficult to save
• 16:02?- Lack of financial products for individuals with low to moderate income
• 21:59?- Psychological challenges in saving
• 34:45?- How to get people motivated to save
• 36:51?- Ways to make savings feel positive and rewarding
• 51:11?- How to measure the success of savings programs?

Want to start with a quicker read on why Americans may be struggling to save? Check out this 3-min read blog post.

WISER's iOme Challenge & ?Conference

Shoutout to the amazing teams behind Women's Institute For A Secure Retirement (WISER) ?Annual iOme Challenge Forum! Thank you to Cindy Hounsell, JD , President of WISER, and Alane Dent , VP of Gov Affairs at TruStage , for hosting us.

A couple highlights:

• Yet again,?one of the speakers shared more data points on how lack of emergency savings is the key reason behind 401(k) leakage, especially among Black & Latinx workers
• Gen Z gets it?- they know saving today is important, but they're just as passionate to make the process simpler and more rewarding

Emergency Savings: #1 for Everyone

T. Rowe Price's?latest survey on what people want from financial wellness finds emergency savings tops the list, across all generations and racial demographics.

"Sunlight" on Thought Leadership

Workers are still raiding their retirement savings at record rates - Yahoo! Finance, July 2023

Employers Step Up with Emergency Savings Accounts - SHRM, July 2023

CFPB Takes Action Against Bank of America for Illegally Charging Junk Fees, Withholding Credit Card Rewards, and Opening Fake Accounts - Consumer Financial Protection Bureau, July 2023

Emergency Savings Serve as Buffer To Protect Retirement Assets - PLANSPONSOR, June 2023