Introducing Structured Video Creation

You’ve probably used Canva at one point in your career - maybe to create a video perhaps? (Because let’s be real, who has time to learn how to use Adobe Premiere)

Why? It’s a relatively simple (and for the most part - free) freeform creator designed to be flexible and functional. What makes it flexible and functional?

Templates - the collection of elements, pulled together by professionals, that are designed to give users a starting point.

However, those templates don’t necessarily make it simple. While templates can look great initially, you’ll need to constantly tweak the design to make it work and ensure consistency. It’s like when you move an image a millimetre to the left in Word. All text and images shift. Four new pages appear…

Introducing Structured Video Creation?

Needing more structure in your life? Trade in the freeform approach to something more structured…

Structured video creation tools are designed to streamline the process of video content creation. A simple user interface lets you play with a wealth of predesigned templates and elements, which in turn allows you to quickly create high-quality videos.

5 benefits of structured video tools:?

1. Efficiency - Create a high-quality video in minutes!
2. Cost savings - Say goodbye to agencies charging $1000 or more per video and taking weeks to deliver, and say hello to videos made on demand and in a few clicks.
3. Branding guardrails - Guardrails are a set of guidelines that ensure every video meets branding requirements.
4. Consistent quality - A streamlined and focused video production process makes use of professionally designed templates and elements.
5. Usability - Structured video tools tend to feature a simple and intuitive user interface that guarantees great video no matter who sits in the driver’s seat.

Let’s put it this way:

All this to say, you don’t need to go crazy trying to make it look pretty when using Lumen5 ?? Offload some of that creativity and customizations in Canva to specific, optimized video outputs in Lumen5 .

We guarantee this mixture of quality and control will empower your business to decentralize content creation, and sky rocket efficiency.

Want to learn more about Lumen5 and our approach to structured video creation? Download our latest e-book to learn about freeform tools weaknesses and how Lumen5 is a tool built for all.