Introducing sponsored newsletters to help marketers amplify their long-form content and reach new audiences
We’re introducing sponsored newsletters as a way to extend the reach of your existing long-form newsletter content. You can now sponsor any member’s newsletter content (upon receiving approval) or any newsletter published on your Company Page as a single image ad through Campaign Manager.
Why does this matter? There are now over 184K newsletters on LinkedIn, and in the past year, we've seen a 59% increase in people publishing newsletter articles on our platform. Engagement with newsletters has also risen by 47%, indicating that members worldwide find significant value in the content. By sponsoring newsletters you can amplify the reach of your native, long-form content, helping you attract more readers and subscribers and drive meaningful engagement with your brand.
How do they work??
Sponsoring Company or Personal Content
Now, when you log into Campaign Manager, you can select a newsletter article you wish to promote from your own content library. Alternatively, you can boost a newsletter article from your organization’s Page Admin view.
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Sponsoring Other Member’s Content with Thought Leader Ads
In addition to promoting newsletter articles from your brand's LinkedIn Page, you can also sponsor a newsletter article shared by any member on LinkedIn as part of a Thought Leader Ad. Similar to other Thought Leader Ad campaigns, you’ll request approval from that member to share their article as sponsored content.
What do customers think about newsletters??
Brands are finding tremendous value in organic newsletters, which launched in 2022 for Pages and evolved with a new look and feel in August 2023. As Kevin Vlk, Zoom, Brand Activation & Social Lead shared:
“Making LinkedIn newsletters as part of our social strategy has been an invaluable tool for us to reach our Zoom audience, especially during our Zoom Workplace and Zoom AI Companion launches. Just in the past year, our subscriber count has grown 36% and article views are up 45% with a 550%+ increase of impressions and engagements.”
Availability: Sponsored newsletters are available globally.??
Learn More: Check out this Help Center article for more details on how to sponsor a newsletter article that's part of a newsletter series.?
**Engagement = total viral actions taken on an article (absolute value of reactions, comments, reshares)
PR | Brand Communications | Corperate Communications | Media Innovator | Community Builder | Communication and Development | Google Ambassador | Cowrywise Ambassador | Mentor #LearnWithPurple | Convener #saveEKSU
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Thought Leadership for Revenue. Content Creation Trainer. Cybersecurity and AI obsessed. Speaker, writer, community builder. Strong statements and how-to’s ahead.??
3 个月Very cool! Thank you for the new feature!
Founder SubjectLine.com & President and CEO Outcome Media [Worldata Group] & Founder GURU Media Hub [Parent Co of GURU Conference, DELIVERED Conference and GURU PODCAST NETWORK
3 个月LinkedIn for Marketing This is fantastic news! LinkedIn newsletters are so powerful. There is no other social media option on any platform that exists that allows you to grow an audience where you can choose to communicate with that entire audience at one time. I don't think people realize that when you publish your newsletter everyone subscribed will receive a copy. There is no algorithm to navigate...super excited to be able to promote my newsletter in a bigger way now! great stuff!
Open to opportunity | Marketing Specialist | Product Management | Sales & Marketing | Brand Management | Digital Marketing | Sales | Customer Service | Medical Device | IVD | Pathology | Bilingual | MBA
3 个月Super, looking forward to try.
Global Head of Digital Marketing at Phaidon International | WISA Finalist
3 个月Lara Edgcombe