Introducing: Shelf Space by the IPN

Welcome to the first ever edition of the Ibotta Performance Network’s (IPN) monthly newsletter: Shelf Space. Each month we’re pulling together industry news from the grocery and promotions spaces, along with the latest and greatest from Ibotta and the IPN, so you can stay in the know.

We’re kicking things off by diving into this season’s holiday trends and spend, and sharing a little about who we are and what makes the IPN stand out. Thanks for joining us and don’t forget to chime in!

Seasonal Spotlight

7 Retail Trends to Watch in 2025

The retail industry is on the road to significant change as we roll into 2025, particularly when it comes to promotions. The tactics used in the past have proven to be less and less efficient, signifying a strong need for change in the promotions space and retail as a whole.

From machine learning and AI in retail to rethinking how brands approach their marketing strategy and spend, we’re excited to see our industry take a turn toward the future. Let’s take a look at the retail trends 2025 has in store.

Read more here

Holiday Outlook: 10 Shopping Trends You Can't Afford To Miss

With the holidays fast approaching, now is the time for brand marketers to craft revenue-driving strategies that will help them end the year strong. Yet keeping up with consumers’ ever-changing habits and preferences isn’t easy, particularly in light of the continued pressures of rising costs and inflation. To maximize the performance of your promotional strategies and keep your brand top of mind with consumers, it’s important to have the latest data at your fingertips.

Lucky for you, Ibotta is here to help. We surveyed nearly 2,000 consumers who are actively using our app to better understand their plans for the approaching holiday season, how and where they plan to shop, and what products they’re putting on their lists.

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Instacart is Joining the Ibotta Performance Network

It’s an exciting day here at Ibotta: Instacart is joining the Ibotta Performance Network! This strategic partnership will provide Instacart customers with access to Ibotta’s industry-leading catalog of digital coupons. By joining the IPN, Instacart will deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases.

Going forward, Ibotta will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website. For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America. In addition, CPG brands can continue to leverage Instacart’s high-performing retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.

Read more here

News You Can Use

Digital Digest

• Whether you're a brand, retailer, or publisher in the grocery space, this research will help you better understand today's consumer and prepare for the future. Check out The 2024 State of Spend to learn more.
• Looking to learn how to integrate your rewards program and gain access to 4x more national CPG offers with the IPN? Learn more about it here: Integrating with the IPN: What to Know and How it Works.

Written by April Bohnert and Gina Decicco, and curated by Maddie Rasmuson and Lauren Gehring.

Check out our Resource Hub for more!

Chime In:

Which food and beverage items do you think are most commonly purchased during the holidays?

a. Meat/seafood/poultry

b. Baking products

c. Dairy and eggs

d. Fresh produce