Introducing Sales Leader Compass: New Thought Leadership Newsletter, Blog Series, and Quarterly Report from LinkedIn for Sales

Introducing LinkedIn’s Sales Leader Compass Newsletter

Hello and welcome! Every two weeks, we’re excited to bring you a wealth of fresh insights, practical tips, and innovative ideas tailored specifically for sales leaders.?

Inside each issue, you’ll discover a dynamic mix of thought-provoking articles, LinkedIn insights and Economic Graph data, and valuable perspectives from customers and influencers. Think of this as your go-to resource for all things related to B2B sales on LinkedIn, designed to help you thrive in today’s competitive landscape.

Give it a read, share with your colleagues, and let me know what you think!?

Best, Amanda?

Amanda Van Nuys, Head of Thought Leadership, LinkedIn for Sales

New Research: Navigating the Path to Future Ready

It’s time to dive into the newly released LinkedIn Sales Leader Compass Report—based on research from Ipsos and insights from LinkedIn—we explore what it means for sales executives globally to be “future ready” in an AI-driven sales landscape. Achieving this readiness involves equipping sales teams with the AI-powered technologies, skills, and best practices to facilitate meaningful conversations and drive sustainable growth. However, only 28% of global sales executives express high confidence in their future readiness, indicating a significant challenge in adapting to rapid AI advancements.

Let’s double click into the 3 reasons why being future ready is harder than it sounds.?

• Technology: Sales leaders face the dual challenge of navigating an overwhelming array of AI technologies while also ensuring that their teams effectively utilize these tools to enhance productivity and relationship building.?
• Skills: There's a pressing need to develop AI-related skills alongside traditional human skills, as sellers increasingly identify technology proficiency as vital for future success.
• Best Practices: The report also highlights the transformative potential of integrating AI with established best practices, suggesting that this combination can significantly improve sales productivity and relationship building with buyers.?

Read More

Drive More Profitable Growth Through AI: How Sales Navigator is Revolutionizing Sales

Bill Burnett, our Sr. Director of Product Marketing, recently blogged about some new AI-powered features that are coming soon to Sales Navigator, our solution to help sellers unlock high-quality conversations with people that matter, at scale.?

Ready to get inspired? Watch this!

The revamped Sales Navigator combines LinkedIn's vast professional data with advanced AI, bolstered by a partnership with Microsoft. New features include:

• Lead Finder, Automates the manual steps of prospecting with AI-powered insights, helping your team find relevant leads and start meaningful conversations.
• Message Assist Utilizes AI to turn key company and lead insights into personalized messages enabling your team to garner higher response rates
• Account IQ: Provides your team with AI-powered company summaries to help expedite account research, meeting prep and account planning from hours to seconds.?
• Lead IQ: Aggregates and summarizes key information about leads, offering recommendations on how to engage with them effectively.

By harnessing AI to boost productivity and replicate the habits of high achievers, LinkedIn is committed to reshaping the future of sales, offering valuable support for customer-facing roles and creating a wealth of opportunities for growth.

Read Blog Post

2025 Outlook, According to LinkedIn’s Chief Economist?

As sales leaders, you’re all about the money. So, let me do you a favor. If you are interested in getting the latest and greatest economic insights from LinkedIn, I recommend that you follow the LinkedIn Economic Graph page and subscribe to Carla Intal’s quarterly newsletter, “The Sales Nowcast.”?

The following is an advanced snippet from an upcoming Sales Nowcast Newsletter.

“At Sales Connect in NYC earlier this month, LinkedIn Chief Economist Karin Kimbrough highlighted that 2025 will be a bright spot, with interest rates declining across major central banks (most recently the Fed cut 50 basis points in September). The lower interest rates create market optimism, as it encourages companies to take on more risk, it could also potentially stimulate more investments and is growth-orientated for the commercial sector.? It is anticipated that rates will continue to fall, leading to greater market confidence among business leaders especially those at larger firms.”

“The outlook for 2025 seems like a recession has been avoided and a soft landing is expected, with more stability and fewer shocks. Europe is also looking better, albeit the back half of 2025 remains to be seen. On the labor front, albeit a lagging indicator, there is good news pointing to an imminent hiring shift in favor of employers, as we see more applicants in the market versus open positions. In the US, there are now 2.5 applicants per open role versus 1.5 a year ago, which is a welcome sign for employers who are actively attracting high quality talent while managing labor costs.”

If you want to see Karin’s 10-minute presentation, then watch the replay and forward to timestamp 23:30.

Watch Replay

Latest Influencer Buzz

These influencers are dropping some serious pearls of wisdom. In case you missed it, here are some recent posts that we highly recommend.?

• Morgan Ingram: We all know how hard outbound is these days. Morgan breaks down a 5-step winning process that can help you book 5 meetings in 7 days. (Post)
• Lisa Earle McLeod: How can you get your team to be more successful? The short answer is to transform? your team into “noble purpose sellers.” Intrigued? We were. (Post)
• Robert Knop: Robert attended our Sales Connect event in NYC on October 2nd and shared his key takeaways from the day, including some handy AI-powered productivity hacks. (Post)

Tell us what you think

As this is our first Sales Leader Compass newsletter, we would love to hear what resonated—and what didn’t—in comments! ??