Introducing Sales Impact: FSQ Attribution from Exposure to Visit to Purchase

We are thrilled to announce the latest innovation to Foursquare Attribution, Sales Impact. Sales Impact empowers marketers to measure the entire customer journey – from exposure to visit to purchase. By bringing location and purchase insights together at your fingertips, you’ll uncover a holistic view of the full path to purchase and how your advertising impacts ROI.?

The State of The Complex Journey

As consumers, we now have more ways than ever to buy the things we need and want – online, in-store, and blended journeys combining the two. Yet, even with this proliferation of paths to purchase, 84.9% of retail sales in 2023 were made in-store and 72% of consumers still shop in-store every week. It’s safe to say that brick-and-mortar stores are far from obsolete and measuring the effect of advertising on driving in-store visits and sales should be part of any marketer’s KPIs.

For 15+ years, advertisers have used Foursquare Attribution to prove that their marketing campaigns have driven foot traffic into locations and, in many cases, even used visitation to estimate sales. However, with the sophistication of a marketer’s remit to be more closely aligned to core business objectives like revenue, estimates are no longer enough, and there is a demand for actuals.

Overcoming “The Browsing Effect”?

Still, gaining visibility into what really happens after a customer visits a store has long been difficult, and keeping up with ever-changing customer behavior continues to challenge marketers. Many are left with unanswered questions… We’ve learned how to drive incremental visitors to our locations, but what happens after that??Did we motivate them to buy?? Or, worst of all, did the campaign deliver customers to the store to just kill time browsing???

With the release of Sales Impact, Foursquare is offering a truly differentiated way to overcome “the browsing effect” and answer these long-confounding questions with multidimensional, holistic measurement.?

What Sets Sales Impact Apart

We are proud to have built the industry-first in-house measurement solution to report on visitation and purchase data using a unified methodology and user interface. Sales Impact expands upon our market-leading attribution capabilities to measure the entire customer journey with comprehensive reporting across visitation and purchase conversion types.

Unlock a full customer journey understanding

With Sales Impact, you can interpret performance from impression to visit to purchase using a common... Read on