Introducing RightTimeMarketer.com: A User-Driven Community To Advance The Discussion Of Right Time Marketing

DataMentors is proud to  launch a new marketing community called www.RightTimeMarketer.com.  We’ve created the site as a forum for marketing professionals and leaders across industries to join the conversation and share their knowledge and experience of right time marketing.

Consumers today are continuously engaging with brands through mobile, digital and social channels at the time of their choosing. Although these channels are always on and available the question we must ask ourselves is “when is the right time to engage with our prospects and clients and through which channels?”  A pervasive, real-time mode of contact is not always the most effective strategy and marketers are being challenged to shift their focus to engagement at the right time - when consumers are most apt to convert.

For those who are new to the conversation, right time marketing is a sophisticated way to boost customer acquisition and retention, provide seamless customer experiences, and grow revenue by understanding a customer’s characteristics, channel preferences and in-market purchase signals. Built on a foundation of rich customer data and analytics, right time marketing uses these insights to ensure you are prioritizing just the right person for optimally timed contact through the right channels.

The Right Time Marketer website will deliver content including blogs, interviews, videos, infographics, and slideshares to inform and encourage the evolution of the Right Time Marketing conversation. As part of the discussion, we will focus on an array of topics such as marketing data strategies, real time marketing, mobile and digital capabilities, and marketing analytics and technology.

Some of the site’s highlights include:

• “For Consumers, Data is a Matter of Trust” – Great article posted by Steve Olenski, senior creative content strategist at Oracle Marketing Cloud. This article touches on the importance of consumer data to leverage insights into the customer journey and how to encourage consumers to share their personal data.
• “Rock Your Customers’ World with Effective Messaging” –Written by Stacey Danheiser, owner of SHAKE Marketing Group, this article provides a good overview of how to create the “right message” - relevant and personalized content to drive higher conversions.
• “Implications of a Customer-Centric Strategy: 7 Takeaways” – Michael Hinshaw, CEO of customer experience management company McorpCX, is right on point with this article on the importance of creating a customer-centric organization. As he states, “The bottom line is you need to put your customer at the center of your business.”

The reception to the community has been fantastic, and we are actively seeking contributors to help us advance the discussion. 

I invite you to join us and share your own experiences and content at www.RightTimeMarketer.com.