Introducing the "Purpose Fusion Model ?"

As spring is trying to make its way and starts delighting us with more colour, flowers and sunshine, I noticed many entrepreneurs become restless. You are shaking off the stagnating winter energy, ideas surge, and you are keen to innovate, and maybe create new offers.?

What if I told you there is a way you can prep your business to ride these new energy waves with ease and stay out of the stagnation phases for good?

I have noticed through work with my clients that the downward phases become harder and harder to come out of when you are in business for longer. You know how to do that but the energy it takes is nowhere to be found. Ever been there? I was.

Each time I saw this happening I got my thinking cap on.? How can we keep that high energy available to tap in?whenever needed, so we can shake off and climb back up, before moving into stagnation??

How hard is it for you to exit a stagnation period in your business??

Could use some help? Then keep on reading!

The lows happen and that's ok,?but if you are running a business, overwintering for four months is not an option.

This reflection led me to develop the "Purpose Fusion Model" and what it does is magic! Applied to a business it encapsulates what drives it forward into a strategy that is always there as a source of energy and clarity for sustainable growth.

The Business Purpose Fusion Model started with Ikigai, a concept I deeply resonated with for personal fulfilment. But while Ikigai was transformative for self-discovery, I noticed a gap in its application to businesses, especially when it came to measurable results and growth.

I asked myself, "How can we adapt the holistic approach of Ikigai to empower businesses?" I wanted to create something that wasn't just about internal satisfaction but also about external impact and success.

Through extensive research, conversations with entrepreneurs, and my own experiences, I developed a model that not only provides a clear purpose but also drives sustainable growth for your business and impacts the world around you.

But enough of the story. Curious to see the model?

Practical example:

Let's say you are a?Personal Stylist Focused on Confidence-Building:

• Mission: Curate wardrobes that empower individuals to feel confident and authentic.
• Values: Individuality, Confidence, Sustainability.
• Inspiration: Transforming lives by boosting confidence through personalized style.
• Enemy: Self-Doubt and Conformity.

Business Purpose:??Eradicate the stereotypical narrative “Care for self-image is Vanity”

Knowing who your enemy is with clarity keeps your energy levels high and a defined Purpose that transcends beyond your business is your North Star giving you a clear direction towards which you channel this energy.?

Want to find yours? I can help you.?Book a free discovery call - let's chat.

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