Introducing PRISM's Future of the World Project
“It’s tough to make predictions, especially about the future”? – Yogi Berra
Rarely have people spent so much time thinking about what the future holds as right now. At PRISM, we are inherently part of this group of people, and we are privileged to be able to work with some of the world’s largest companies and help them think through this very problem. In doing our work, we frequently get to interact with fascinating people that help us understand the world that we live in and how it’s changing. These conversations typically serve a specific purpose and help PRISM immensely by strengthening our knowledge and challenging our thinking, but most often, the insights and perspectives do not reach beyond these boundaries in the way they deserve.
We think that should change.
We have (hubristically) named part of our effort to make this happen the “Future of the World Project”. Through it, we will carry out interviews with some of our most interesting colleagues, collaborators, acquaintances, and friends and release them publicly on a regular basis. The conversations are structured, provocative, and, hopefully – to those who read them, too – fun. At root, each of them will be exploring the same question: Where is the world going?
“How is this different from any other podcast or article I could read?” we hear you ask. First – and most importantly – we think our guests have interesting and important things to add to the conversation, and we hope to bring those ideas to the fore. Second, we will try to focus on the less discussed parts of the “futuring” conversation – that is the “long-long-term”, underrated trends and counterintuitive insights, rather than just the baseline outlook. Finally, to make this a Future of the World Project rather than Future of the World Chats, we are maintaining a consistent thread across our conversations so that insights can be drawn across them. It is very difficult for any one perspective to provide a clear picture of where the entire world is going. Instead, what we will look to do is to generate more of a “data set” of thoughts from the smartest people in their fields, and in doing so over time build a compelling view of what everyone agrees on, where tension or uncertainty lies, and what the main pivot points will be in determining where the world is heading.
As a preview into what’s coming soon, over the next few weeks we’ll be sharing our conversations with:
As with everything we do, we will be approaching each interview and this entire project with flexibility and a drive to be impactful.?
As this project moves forward, we welcome your feedback and advice.
— The PRISM Team
We just published the first interview, with Professor Ian Brown. Check it out here: https://www.dhirubhai.net/feed/update/urn:li:activity:6896503164632150016