Introducing personalised shopping

2015 is a year of experimentation, a year where customer experience is finally seen as the standout imperative for companies operating in the digital space. It is also a year where every organisation is forced to be mobile-ready accross departments.

According to the 'Quarterly Digital Intelligence Briefing: Digital Trends 2015' report, organisations see the focus on customer experience as the most exciting opportunity in 2015 and beyond. Among the multitude of development areas that aim to improve CX, personalisation and relevancy has emerged as a top priority for the coming year, and for a good reason. Research reveals that on average, businesses personalising the customer experience report a 14% uplift in sales. Although the opportunity is clearly identified, only 38% of respondents believe personalisation will become a reality in their organisation in the next year. The fact is that personalisation is a challenging problem, one that is not readily resolved.  

For the Iconic iOS App, personalisation is no longer wishful thinking, it is now a fact. With our new Daily fashion feed, our customers can discover the most-wanted new arrivals, exclusive offers and style inspiration, alongside automated personalised product recommendations. As with every new technology introduced in the market, our system will evolve, it will be perfected. Although we can't claim to have introduced a system that provides perfect personalisation, we have in fact achieved a first step towards providing a truly personalised customer experience; an exciting yet challenging first step.