Introducing Safe Travels!
Introducing our very exciting domestic travel campaign, Safe Travels!

Introducing Safe Travels!

Travel has been thrown into a downward spiral in recent months especially for Australians who have faced bushfires, floods and most recently Coronavirus... The question is, where should you holiday in 2020, and where is safe?

Introducing Safe Travels.

Unfortunately for many Australians the bushfires meant the relaxing, rejuvenating summer holidays we all loved (and relied on to recharge) were cut short. The summer months usually spent unwinding from the year just gone were instead filled with heartache and despair as much of our beloved country burned.

As our country gradually recovered, Australians shifted plans (and excitement) to the Easter break. Then COVID-19 put these on hold...

Now, after weeks in lock down many of us are in a desperate need of a break. We have all been dreaming of a bit of time away - may it be for a weekend away or a school holidays escape with the kids to get out of the house... Well as a passionate traveller myself, I know the world will never stop travelling, we will just adjust our ways or change our destinations. The question is though, where can we travel and what is safe?

Well the safest place to holiday right now is here, Australia.

To celebrate the easing of restrictions and the ability to travel again (with-in Australia for now) we're launching Safe Travels - a domestic campaign celebrating Australia.

Focused on helping Australians get out and about within Australia, potentially somewhere you've never been before and helping you uncover and unlock hidden gems, secret experiences, and great holiday deals.

The campaign is all about helping you explore your own backyard, uncover the many beautiful places to visit or see within Australia and do it in a way which respects restrictions and social distancing laws.

We're excited to join in with Tourism Australia's outstanding efforts and our domestic tourism and industry partners in showcasing Australia, to Australians.

We will be highlighting the many affected areas of Australia and celebrating how great our beautiful country is. Today we have a very significant TVC campaign going live across Network 10 (teaser provided above) to launch Safe Travels, as well as many other tactical partners and databases to promote domestic travel and all the amazing things to see in our own backyard.

Over the coming weeks we will be rolling out incredible deals and offers; huge hotel & resorts savings, luxury weekend escapes, curated experiences (from VIP private winery trips for you and your friends to killer deals to bars & restaurants throughout Australia). We'll be worthing with the industry to ensure we can help you discover the best of Australia.

The 10 Travlr platform has been put together from the team behind the famous 'The Bali Bible' and our entire team have worked incredibly hard over these quieter months to ensure that same sort of incredible insider content, up-to-date recommendations, amazing deals and offers and money can't buy experiences (well you'll be able to buy these) are reflected in our newly adjusted domestic focus, just like many of you got when using The Bali Bible.

As a business, our focus has always been to ensure our customers have the ultimate experience wherever they go, are able to travel like a local and experience the best a destination has to offer. This will only be further highlighted with our Safe Travels campaign celebrating Australia.

With such uncertainty in the world, we have worked hard to ensure all of our hotel partners are putting the customers first, so as part of the Safe Travels campaign we will be ensuring all direct hotel deals will include a 'peace of mind guarantee' which we have put together to ensure we respect the regulations around social distancing but also provide you with the most flexible travel conditions for your booking.

This means that if things do change, or if anything at all happens, you can receive a full refund, no questions asked up to 24 hours before check-in.

But that's not all... by booking with us, you're helping the Australian suppliers we work with.

We know the way people plan and book travel has changed, and we're excited to provide you with a way of booking travel which will help you see beautiful Australia not only as it suits you, but we're also working on ways to ensure the industry (who desperately need your help right now) can benefit from your booking too.

As a community we think its important we give our fellow Aussies a helping hand in bouncing back from what has been many months of heartache. We will be working with our Australian tourism operators and suppliers who have felt the grunt of both bushfires & coronavirus and exploring new and innovative ways to support them through these tough times.

Every booking on 10 Travlr that is a direct deal, we will be working with the suppliers to ensure they are able to receive payments sooner, to help and support them with cash flow, ensuring everyone in Australia can do their bit in supporting our fellow Aussies.

The tourism industry has never needed a bigger helping hand like it has today, and I invite you to jump on 10Travlr.com.au to see some of the incredible deals available to our valued Network 10 audience and celebrate the chance to explore your own backyard this year!

A special thanks to the amazing Barry du Bois for fronting the advert and supporting us, and the tourism industry as we rebuild together!

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What about International travel?

For any of our customers still interested in dreaming of an overseas holiday toward the end of the year or to start mapping out that 2021 getaway, we are here to help with extremely flexible options on your next trip. We will be working with global hotel partners to secure incredible 'Buy Now, Travel Later' deals that will be completely flexible, incredibly priced and enable you to work out dates later.

We'll be focusing on a few areas we recommend you should explore that are less susceptible or lower risk based on data provided by Smart Traveller.

If you are interested in exploring any of these locations jump online, start dreaming and make sure you reach out to our 10 Travlr concierge who will be able to let you in on some of our secret deals...

Tim M

Currently Melbourne based working on creating a circular & regenerative future in Cremorne, Melbourne. Super connecter.

4 年

Love this Simon te Hennepe. Well done to you and your team mate.

Wayne Stickel

Coach-Trainer@ Mighty Ability | Thrive Coach and Being Profile Accredited

4 年

Great leadership in this space Simon. Look forward to seeing what’s in the pipeline.

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