Introducing our tech stack...

This week something very exciting happened…

We introduced our new tech stack to the world!

The short story is that we are giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level.

We told you it was exciting!

The tech stack includes three products, but for us the jewel in the crown is the Predict SEO platform.

Our data science and development teams spent 12 months working alongside our good friends at New Look to ensure the tech delivered to real-world commercial needs. And guess what? It did!

The collaboration also brought home the “Best use of data” category at the UK Digital Growth Awards 2021 and shortlisted at the European Search Awards 2022.

Now for the techy bit:

The Predict SEO platform uses real-time data to move SEO beyond its traditional reactive and proactive elements, and allows it to spot future trends and create content sooner so that a business can earn high rankings.?

Crucially, the platform also enables e-commerce brands to maximise the benefits of the whole customer demand cycle to drive incremental revenues. It does this through four key areas:

• Identifying changes in demand sooner
• Better matching demand and supply at a product and category level
• Giving teams the tools to maximise effectiveness in search, performance, merchandising and buying
• By creating a new growth engine that ensures SEO is seen as a key investment channel and not just a hygiene factor

Predict SEO is supported by our Share of Search tool - the first of its kind to provide weekly insights so brands can compare themselves against each other, and analyse and benchmark that detail over time. This marks a step-change from the monthly reporting under current industry tools.?

Not only can Share of Search help document brand strength and track saliency - it can also identify competition at both a brand and product level, and understand the immediate impact of current marketing investments, allowing for better campaign customisation and feedback.

More on this soon!

And then there is of course the Digital Demand Tracker. For those who don’t know, it scans search demand in real time across brand and market terms, and does so four times quicker than publicly available data. So supplying rapid and constant insights into a market, allowing for decisions to be made in confidence.

As you can imagine, boss Louis is getting pumped for it:

“Few industry-standard tools could answer the challenge that brands have in today’s e-commerce markets, so we decided to build our own and test them with high performing clients. After a lot of hard work, we can safely say we have a new suite of tools that answer the toughest client challenges across the entire customer demand cycle.

“By improving consumer insight, we’re helping support the most ambitious growth strategies across all digital platforms, giving our clients the advantage they need.”

Sounds like something that you need in your life? Get in touch!