?? Introducing Our New White Paper: Embedded Lending ??
Stephane Eyraud
CEO and founder at Martheart FS | Empowering PE & Corporate Funds in Financial Services Private Market | Investment Strategist | Operating Partner
Embedded lending fundamentally enables SaaS companies to offer a seamless customer experience, thereby enhancing customer engagement, retention, and lifetime value (LTV). These companies, with their in-depth knowledge of their clients, are well-positioned to address their clients' capital needs.
By leveraging existing data, such as payroll, payments, and expenditure information, forward-thinking companies can improve their clients' loan approval chances. Successful embedded lending requires a lending partner who can not only help build the loan infrastructure but also assist in analyzing essential customer financial data.
?? Discover the full insights in our new white paper!