Introducing Our New Logo

Versa Pak is thrilled to reveal our new logo! Our fresh look is modern, dynamic and strong – a representation of who we are now and how we operate.?

Our previous logo was created in 2016 and featured a thin connected “V” and “P”. While this logo communicated our flexibility as a poly packaging provider, it lacked the strength and presence that represents a reliable, established industry player. It didn’t command attention or speak to the trust we’ve established with our customers in the last 35+ years, or emphasize the continuous improvements we make to our capabilities.

So we worked with our marketing partner, Marketing Essentials, to develop a logo that better communicates our approach and ethos.?

Designed by Erika Huffman, the new logo features a bold “V” and “P” intersected by a swoosh-like orange line rising diagonally across the letters, symbolizing our forward-thinking approach and momentum.?

The duo-tone color palette of blue and orange strikes the perfect balance of reliability and professionalism and energy and innovation.

In the coming weeks, you’ll see the new logo on our website, emails, and branded materials. We’re still the reliable, innovative poly packaging company that customers trust; now with a logo that communicates it!