Introducing a New Era for Septwolves: Elevated, Modern, Confident

Septwolves (七匹狼), a trailblazer in Chinese menswear since 1990, has built its reputation on merging heritage and innovation, embodying strength, unity, and loyalty through its iconic wolf emblem. Known for blending tradition with modernity, the brand now aims to elevate the shopping experience, reflecting its commitment to quality, versatility, and style.

Q&A Studio has reimagined Septwolves’ legacy in a contemporary store design, beginning with their Shanghai location and setting the tone for stores across China.

A key feature is a modular wall system composed of sleek, angular units. Adaptable to any store layout, these elements create a unified space across Septwolves’ diverse product categories—business, casual, and outdoor. The walls provide cohesion while maintaining flexibility, integrating the brand’s multifaceted offerings. The modular system and refined materials ensure each store is distinct yet unmistakably Septwolves.

At the center, more modular units form islands inspired by travel and exploration. Drawing from airport architecture, these islands—featuring conveyor belts, displays, and lounge seating—offer a blend of adventure and comfort, reflecting the modern man’s journey.

Accents of Septwolves’ signature deep red add vibrancy, while a neutral palette of greys and taupes brings calm confidence. Attention to detail underscores the brand’s commitment to craftsmanship and versatility, with the diamond logo subtly integrated into hanging racks and a flexible display system. The exterior, featuring a GRC-printed 3D pattern, reimagines the logo in a rock-like fa?ade that embodies strength and refinement.

This store not only showcases Septwolves’ adaptable product philosophy but also prioritizes the customer experience, creating a versatile, refined space. As the brand rolls out this design across China, it reflects Septwolves’ heritage while adapting for the future, offering a space where comfort, style, and adventure meet.

Project Credits

- Design: Gianmaria Quarta, Adam Wong, Ferretti Wu, Xinyi You

- Brand consulting: Dan Zhu

- Service Scope: Interior Design, Fa?ade Design, Custom Furniture Design, Brand and Marketing Consulting, Visual Merchandising?

- Client: Septwolves 七匹狼

- Location: Shanghai, China?

- Built Area: 184 sqm

- Completion: September 2024?

- Photographer: Seth Powers (https://www.sethpowersphotography.com/)