Introducing my new masterclass

I’ve noticed a common challenge in purpose-driven marketing. Many people and organizations struggle with one big thing: confidence. The biggest reason for lack of confidence? Lack of clarity. People aren't always sure how to talk about what they do, how they do it, what impact they're having, or even if real change is possible.

This summer, I’m offering a solution. A new flagship course called “MKTG FOR GOOD: The Masterclass.” Registration will open soon, starting on June 6.

As part of the offering, I’ve put together a short 2-part video series?on how to grow your mission, amplify your impact, and take your career to the next level.

I wanted to give you a sample of the content before opening the doors for registration.

Helping practitioners understand the building blocks of strategy and social change is one thing. Helping them believe in their own potential for leading change is another. ?That's why I'm focused on clarity. When you get clear on who you are, what you do, how you do it, and the ultimate impact of your work, confidence grows. And so does support.

I’ve taught this material to learners around the globe. The feedback is consistent: people love it and tell me it's challenging, practical, and fun. It's also helped organization grow by as much as 2-8 times.

So. if you'd like to take your career to the next level, I'm here to help. Here are the big topics we’ll cover: ?

• How to discover the real value of your work – what makes it unique, worth supporting, and impactful? This is not just about what you do or why you do it, but also how you do it and the tangible impact you have.
• New strategies for marketing your purpose-driven brand in a way that brings it to life through daily interactions that build workplace culture.
• The information wars are real, and the question is, are you winning? The secret to success has less to do with the message and more to do with the messenger.
• How to co-design, plan and execute for impact. The key to social marketing success? Understanding what your audience already wants.
• The behavioural determinants that promote positive change and avoid unexpected consequences.
• Better ways to measure and report on outcomes

I’ll be facilitating this course live over the summer with 8-90 minute weekly sessions starting June 27. We’ll walk through the content together, and you’ll also have opportunities for one-on-one private working sessions with me personally.

To ensure I can offer a high level of support, space will be limited.

Are you ready for your summer learning adventure?

If you’re interested, join the waitlist or DM me to get notified when registration is open.

I'm excited to work with you!?

Joni