Introducing my new LinkedIn newsletter!

Hello from Savannah!

I’m sure you’ve heard me say how my business is a lab, which means it’s where I test new ideas and marketing strategies.

So it’s time to test a LinkedIn newsletter — as a bonus to the Quick Tips?email newsletter I’ve been sending out for more than 20 years!

Why a LinkedIn Newsletter … and Why Now?

I’ve been singing the praises of LinkedIn newsletters for some time now — even before I had one — because I knew it would be an easy (possibly the easiest) way for many of my clients to get their content marketing going.

It’s an especially good “starter newsletter” because … with LinkedIn, you don’t have to:

• Figure out which email platform to use.
• Or stress over how to use Mailchimp, Constant Contact or another service.
• Or, best of all, worry about how to find people to subscribe to it. (LinkedIn does this for us!)

After settling on a strategy that fits this new newsletter into my larger content marketing plan (which includes The Marketing Mentor Podcast , my YouTube channel and my blog ), I decided to jump in.

So here goes …

LinkedIn works best if you stay connected to existing contacts and regularly welcome new ones into your network. Here are two ways to do this:

• Follow them so you can"ring their bell" if you want be notified every time they post something. (See the bell below the header image on Katy Milkman's?) Bonus tip: If you're following a company's profile, you can ring its bell, too.

• Get the person's email address so you can communicate off LinkedIn, too. Email addresses can often be found in the Contact info section of a personal profile. If the email isn't listed, try the Contact Out Chrome extension that, nine times out of 10, reveals the email address the person used to set up their LinkedIn profile. (It's pretty nifty.)

Do you know the secret to getting engagement on LinkedIn? (Hint: It's all about questions, like I just asked you!) Watch this video (above) and read the companion article on my blog, LinkedIn Hack: A Simple Way to Get People Commenting .

If you struggle with your email newsletter, this podcast episode is for you. I talked with the very funny Michael Katz , a marketing consultant specializing in newsletters, about what LinkedIn offers and the perennial question I get from writers and non-writers alike: "What the heck should I write about?"

Want to Be My Lab Partner?

Does using LinkedIn overwhelm you? Not sure what to say when you post a comment? Curious to know how long your profile's Title and About sections should be? Or, maybe you want to start your own LinkedIn newsletter?

Let me be your guide. Follow along with my Quick LinkedIn Tips lab as I share "painless ways to grow your creative business with a little LinkedIn magic." (Thanks to everyone who gave feedback on the tagline for this!)

You‘ll see how this newsletter complements (without duplicating) my other content marketing activities. Just like with any marketing channel or tactic, there are pros and cons to building a newsletter on LinkedIn. I’ll be sure to cover those too. For now, I’m 105% sold on LinkedIn newsletters!

Last thing: Don’t worry. Even if you read my email newsletter, Quick Tips , which reaches more than 24,000+ people, I promise you’ll find value in this one, too.

Catch you next month in my marketing lab!

Ilise Benun, Your Marketing Mentor – Marketing-mentor.com

If you enjoy this Quick LinkedIn Tips newsletter, you'll love its "big sister," Quick Tips from Marketing Mentor. Subscribe here .