INTRODUCING THE MENTAL GAME

Movember's Health Promotions Team and our team in Canada are excited to share a new media intervention called The Mental Game to change men's attitudes towards self-care, and ultimately increase their intention to practise self-care.

Developed in collaboration with major broadcaster Rogers Sportsnet, The Mental Game consists of a five-part digital series, a 30-min TV special as well as a supporting broadcast and digital advertising campaign. It launched on Monday 22nd Feb and will run for five weeks across Sportsnet channels in Canada.

Check out The Mental Game www.sportsnet.ca/thementalgame to watch the series and learn more.

Through this campaign, we want to re-frame self-care as mental fitness and inspire men to adopt simple self-care habits such as reading, walking in nature or doing yoga to help maintain their mental health during such testing times. Research indicates activities like these can have a significant impact on men's mental health, but all too often, they are considered feminine, and traditional masculine norms hold men back from taking action for their own wellbeing.

Enter The Mental Game.

The Mental Game is an intimate look at the set-backs and mental challenges experienced by top athletes, and how they have worked on their mental fitness and resilience to overcome them. The series also features experts like Movember-funded researcher Dr. Ungar to help explain the science behind self-care and share tangible tips and tricks anyone can apply in their own lives to make a change towards taking better care of their mental health.