Introducing MASSIVart New Global CEO and Mexican Office ????

MASSIVart announces the appointment of Alejandro Cardoso as the company's Global CEO and Managing Partner, MASSIVart Latin America and the opening of an office in Mexico City!

We are thrilled to develop the Latin American market in partnership with Alejandro Cardoso. His experience will accelerate our growth in this region and beyond and generate export opportunities for Canadian artists and talent. The goal is to build bridges with the Montreal and Toronto markets,  two of the most creative markets in North America.

Cardoso will oversee the company’s global operations and lead the Latin American expansion. Already in discussions with key global and local leaders in the Real Estate, Hotel, Retail and Advertising industries, the development of the Latin American market will open up new doors for the agency.

With a career spanning more than 25 years Cardoso is considered one of the most influential advertising personalities in Latin America. Listed as one of the 100 most inspiring Mexican leaders according to Those Who Inspire Mexico published in 2018, Cardoso left his position in June to join the leadership team at MASSIVArt and develop the company’s new Latin American subsidiary.

"I chose to join MASSIVart and launch its operations in Latin America because I have witnessed the challenges and the evolution of the advertising, tech, digital and marketing services industries, shifting from traditional branding to brand experiences. Brand experience is the main driver and success factor for brands and art and culture are the ideal platform to help them engage and communicate with their consumers in a meaningful and effective way," says Alejandro Cardoso, Global CEO and Managing Partner, MASSIVart Latin America.

Started in 2009 in Montreal, MASSIVart has developed a business model that places art at the heart of brand experiences. Exclusive art driven content, striking design and connections between artists and the public are just some of the strategies used by the company's clients such as the NBA, Cirque du Soleil, H&M, Ivanhoe Cambridge, Cartier, W Hotels and Fairmont Hotels & Resorts. The interest of advertising thought leader, Cardoso confirms the advertising industry is undergoing a metamorphosis and that MASSIVart's business model provides a creative solution. For more details on MASSIVart's services and projects visit massivart.com