Introducing the Mahindra Thar ROXX: Redefining the SUV Experience

In the ever-evolving world of SUVs, Mahindra & Mahindra Ltd. has once again set a new benchmark with the launch of the Thar ROXX. This all-new, 5-door SUV is designed to capture the imagination of SUV enthusiasts and redefine what it means to drive an SUV in India.

Unmatched Design and Presence

The Thar ROXX boasts a distinctive silhouette with a powerful long hood and short overhangs, providing exceptional approach and departure angles. Its bold front grille, paired with Bi-LED projector headlamps and C-shaped DRLs, ensures superior visibility and an unmistakable on-road presence. Available in seven striking colors—Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black—the Thar ROXX is designed to turn heads wherever it goes.

Superior Performance and Safety

Built on Mahindra’s all-new M_GLYDE platform, the Thar ROXX offers a smooth ride and precise handling, with advanced shock absorbers and a first-in-segment Hydraulic Rebound Stopper (HRS). The SUV is equipped with dynamic engine options, including the G20 TGDI mStallion and D22 mHawk, delivering best-in-class torque for a powerful performance.

Safety is paramount in the Thar ROXX, featuring 35+ standard safety features, Level 2 ADAS, and a comprehensive ESP package, engineered to meet the highest B-NCAP safety rating. This SUV is not just about power and performance; it’s about keeping you safe on every journey.

Luxurious and Tech-Savvy Interior

The Thar ROXX offers best-in-class cabin roominess, a wheelbase of 2850 mm, and a versatile boot space of 644 liters. The luxurious interior features an ivory ambiance, leatherette trims, and soft-touch materials, providing a premium driving experience. The expansive Panoramic Skyroof? enhances the sense of space, while the Harman Kardon 9-speaker system with QuantumLogic ensures uninterrupted excitement.

With twin HD screens, Adrenox connectivity with 80+ features, and advanced driver assistance systems, the Thar ROXX is equipped with the latest technology to keep you connected and entertained.

Get Ready for the Adventure

The Thar ROXX is engineered for adventure, with India’s first Crawl Smart Assist and IntelliTurn, designed to conquer tough terrains and tight turns with ease. It also features Gen II Adventure statistics display, Compass, Roll & Pitch Altimeter, and Drive modes (Zip & Zoom), making it a true off-road legend.

Bookings for the Thar ROXX open on October 3, 2024, with test drives starting from September 14, 2024. Deliveries will commence this Dussehra, ensuring you can experience this revolutionary SUV soon.

Explore more about the Thar ROXX at Mahindra Thar ROXX and join us in redefining the SUV experience.