Introducing Liaison’s Strategic Services Group

Find, Promote, and Leverage Your Authentic Authority

Ebsta and Pavilion recently reported that 75% of B2B sales reps are missing their quota. 44% of their sales “slipped” and win rates declined by 83%. Even worse, quota targets grew 34% during H1 despite slowing sales, placing even more pressure on sales teams to meet their annual revenue goals.

As B2B marketers, do we share some of the responsibility for these numbers? You bet we do. Ideally, it’s the marketer’s job to make sure buyers have the collateral and content they need to make an informed decision, and that the buyers’ journey leads directly into the sales funnel. This ideal is backed by solid research: B2B buyers are nearly 70% through their purchasing process – and have established their solution requirements – long before they engage with a salesperson.

And now Liaison can help. Today we’re proud to announce our new Strategic Services Group which focuses on helping our enterprise marketing provide buyers with all of the information they need to have complete confidence in their buying decisions. We help our customers find and promote the authentic authority that makes them leaders in their industries.?

Michael Grant joins Liaison as our new Director of Strategic Services. With over 30 years of enterprise marketing experience working for and collaborating with NetApp, Dell, NVIDIA, AWS, Google Cloud, Azure, Intel, VMware and Microsoft, Michael brings a unique combination of marketing savvy and number-crunching science to the table to help Liaison’s customers reduce churn and improve sales.

In the coming weeks we’ll be launching several new strategic service offerings tailored to address the challenges that B2B marketers face –?starting with our new Buyer Impact Analysis Service, which will right after the Thanksgiving holiday. Outdated, conflicting, or missing product collateral? We have a fix for that. Campaigns that look great, but don’t quite deliver the desired outcomes? We have a fix for that too. Trying to sell into an over-crowded, noisy marketplace? We can help there as well. And not just with vague suggestions or half-baked ideas for change. Nope. All of our services will provide tangible, actionable solutions backed by the latest research, data, and expert analysis.?

Liaison’s new Strategic Services Group is here to help you develop and leverage your authentic authority. Not manufactured or fake. Genuine expertise and a sincere commitment to helping our customers identify and solve their problems.?

It’s an exciting time… Stay tuned!