Introducing Lavanda Lens: a fresh perspective on the living sectors

By Frederik Lerche-Lerchenborg

As 2025 kicks off in earnest, I’m thrilled to announce the launch of Lavanda 's new LinkedIn newsletter: Lavanda Lens. This exciting initiative aspires to be more than just a frequent publication; we are setting about building a content platform that enriches and empowers our community with insight, analysis, and debate about the living sectors -?with a specific focus initially on the PBSA and higher education sectors.

Why?

As a business, Lavanda is the sum total of our technology, our data, and the extraordinary talent and experience of our people. Our team necessarily spans a staggering breadth of domain expertise - from residential real estate and higher education, to product research and development, to technology design and engineering, to data science. Lavanda Lens will combine the collective knowledge and expertise of our team with the unique insights derived from our proprietary technology and data platform, Lavanda OpenPMS.

So what can you expect from Lavanda Lens?

• Deep industry insight: Regular articles will explore emerging trends, challenges, and opportunities within the living sectors. Our focus will be on providing actionable insights backed by data and expert perspectives.
• Connection and community: Beyond written content, our team will host webinars, networking events, and other interactive formats throughout the year. These events will offer opportunities to engage with leading thought leaders and peers from across the industry and ecosystem.
• A fresh lens: The name "Lavanda Lens" reflects our mission to offer a unique, relevant perspective that leverages data, experience, and innovation to analyse challenges and reimagine what’s possible across the resi sectors.

Why Now?

The real estate landscape is evolving at an unprecedented pace. From AI’s impact upon the sector, to the growing demand for flexible living solutions, to the pivotal role of data in decision-making - we’re at a critical juncture. By sharing our insights and collaborating with others in the industry, we hope to help ourselves and others better navigate this transformation while fostering a community of shared knowledge and growth.

I invite you to subscribe to Lavanda Lens here on Linkedin and join us on this journey. Subscribing is simple and ensures you won’t miss out on our regular articles and insights.

I also invite you to get in touch with us directly if you have specific ideas for collaborations, analysis, content, articles, webinars, or partnerships that you would like to see. Reach out to me, Guy Westlake or Laura Woollard here on LinkedIn or send an email to [email protected]. We’re eager to hear from you and explore how we can better shape our research and content to be as informative and valuable as possible.

The first edition of Lavanda Lens is coming soon, featuring an analysis of key trends shaping student accommodation in 2025. Be sure to stay tuned for details about our upcoming webinars and in-person events as well.

Thank you for being part of this incredible community. We look forward to building something meaningful together.

Subscribe to the Lavanda Lens newsletter to receive regular insight and analysis of the trends shaping the PBSA and higher education sectors.