Introducing The Language Effect

My name is Parry Malm, and I’m here to show you the future… That is, I’m here to help you answer these questions: is the marketing copy you use effective enough? What can you do to make your digital marketing processes more efficient and productive? How can you get better results without resorting to clickbait or spam? What can technology do to enable this process?

If you seek the answers, then you’ve come to the right place. After five awesome years at Phrasee, I’ve penned a new book to addresses and help answer these questions – The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend. Philosophically, it’s a book written for marketers by a marketer (that’s me!) about why language and messaging are so important. In writing it, I present a new way for marketing in the digital era.

Buckle up, marketers, because the future is going to be wild.

A revolution is coming 

I’d like to take this opportunity to proclaim an undeniable truth…language is the crux of all your marketing.  

Throughout history, the most successful brands on the planet have used the power of language to their competitive advantage. “Just do it”. “Think different”. “Because you’re worth it”. The common thread in each of these successful marketing campaigns is the unparalleled impact of powerful copy.  

I call this The Language Effect – the measurable impact that better copy has on your marketing campaigns.  

The Language Effect is critical to marketing and commercial success. So important I believe it is that today I’m releasing a new book all about it.  

Let’s drop some science  

Language is important, but it’s also really complicated. Frustratingly, and until now, your only option was to choose copy based on gut instinct, or worse, the whims of self-proclaimed ‘experts’.  

But what if you could apply the same level of scientific rigor to your copy that you do in every other aspect of your marketing mix?  

That’s exactly what this book is all about – how optimizing the copy you use, and meticulously measuring it, can make your brand millions.  

In the book, I present some novel concepts derived from a combination of economics, linguistics, and technology. They’re concepts that challenge the status quo. They’re concepts that make brands more money.  

Inside the pages of the book, I outline:

• The infinite complexities of human language. 
• Why copy is your marketing superpower and how ineffective copy ultimately costs you. 
• How to get started with AI-Powered Copywriting.  
• The tiny problem that led my co-founders and I to create a whole new technological category and a multi-million-dollar business. 

My ultimate hope is that this book will empower and equip marketers with the knowledge and tools needed to revolutionize how they market their brands.  

The future of marketing  

The Language Effect is the phenomenon that will galvanize your brand, your team, your targets and your career. And it’s yours to seize with AI-Powered Copywriting.  

AI-Powered Copywriting is the future of marketing. And the future is NOW. 

Head this way to download a free book sample and access insights and resources that will help you maximize The Language Effect. A hard copy of the full book can be purchased on Amazon.  

It’s time to challenge the marketing status quo. Get ready for the revolution.