Introducing l2o: Supporting Inspiring and Aspiring Angel Investors

Ever since I ditched the day job 25 years ago to build my own tech startups, it's been a passion to support other founders and investors. Along the way, I have mentored and advised other founders, and for the past six months, I have been introducing hand-picked founders and angel investors.

Now I am excited to take things a step further and create my own angel network and community: l2o.

A simpler model, open to more angels

The traditional VC model doesn't always work for early-stage startups, and investing as an individual angel can be a lonely and risky experience.

That's why l2o is designed to streamline how angel investors work together to back promising pre-seed and seed UK tech startups. Our network is open to experienced and emerging angels who want to support each other in a safe and private online community.

Hand-picked deals. Sharing the load

As someone who loves discovering new tech ideas, I use my experience and knowledge to view dozens of pitch decks each month and filter out the most promising startups to provide the l2o network with hand-picked investment opportunities. See the teaser further below for a great example!

You have the freedom to choose which startups you want to invest in, and founders can't connect with you until you're ready for an intro, giving you complete control. You can invest directly or share due diligence, have founders pitch you as a group, and syndicate deals with other network members, with tickets as low as ￡1k. By working together and sharing your expertise, we can create something truly special to transform the success of early-stage startups and investments.

For regular inspiring investors

To grow l2o, I'm looking for inspiring angels who already invest directly but want better access to great pre-filtered opportunities and the ability to discuss and share deals as part of a community and syndicate. I want existing players who invest in a range of small to large tickets and see the benefits of sharing their expertise with a larger pool.

And emerging and aspiring angels too

I also want to support aspiring angels who have a passion for new ideas and supporting up-and-coming rockstars. Maybe you're a current or exited founder with contacts and expertise in a particular sector who'd like to get behind someone else's vision. Or just an enthusiast who loves seeing boundaries in technology being pushed. Your experience, guidance, and feedback can make a huge difference to early-stage startups, even if you can't invest larger sums.

Invest responsibly, as part of a network and community

WARNING: investing in startups is very risky and you absolutely need to have spare capital that you can afford to lose (see my full warning and disclaimer at the bottom).

But, whilst angel investing comes with risks, it can be a hugely satisfying experience. At l2o, emerging angels can invest smaller amounts alongside more experienced angels and HNWIs who invest in a range of ticket sizes. Whatever your background, our goal is to create a diverse community that can support each individual startup and its founders. By investing in a good spread of different businesses, there's a small chance that one of your portfolio startups might go on to change the world.

Back great opportunities, together

And there you have it, l2o: a unique and exciting opportunity for angel investors to come together, support each other, and invest in promising early-stage UK tech startups. I'll be there every step of the way to support and guide you. And as for what l2o stands for, well, that's a secret for now, but stay tuned for some big exciting plans!

Onwards and Upwards

Steve

Find out more

How to get involved in l2o

If you are an experienced or emerging angel investor and want to know more about joining an exciting new angel network (and seeing full details and pitch decks for deals like the great example below), please Connect/DM and I'll be happy to chat.

Keep reading Flow

Stay subscribed to this newsletter, where I’ll provide weekly thoughts and inspiration on early-stage investment, and highlight one or two startups I've hand-picked that are flowing through l2o. You can catch up on previous startups too, in past instalments of Flow.

Deal of the week: 3rd April 2023

I'm supporting a Manchester-based founder who is already a social media expert, with over 14 years of industry experience and a network of 30,000 LinkedIn followers, having built a global agency.

He has spent over 12 months preparing a revolutionary platform that will use AI to help all of us write our social media content and reply to other posts, saving us many hours (I personally spend a total of one day every week writing content and responding to other posts).

A UK university is helping develop the AI system, which will intelligently find the right posts to respond to based on your sector, etc. It will even learn your tone of voice to make sure the posts sound like you wrote them.

His MVP is pre-revenue but live on Linkedin. And I don't just mean a screen-scraping hack that Linkedin will eventually block. He has plugged in formally to their API, putting his plans at least a year ahead of any competition.

He has just received a ￡150k investment from a big fund as part of his round.

And if all that isn't exciting enough, I introduced him to a UK dev agency that I work closely with. They loved the idea so much they've invested too and are now building the next stages. Those of you I've spoken to will know my passionate views on early-stage founders too often choosing the wrong tech partners, who mess up and overcharge. So knowing the technology for this project is in good hands is a huge green tick.

If you are an experienced or emerging angel investor and want to know more about the above startup or others by joining an exciting new angel network, please Connect/DM and I'll be happy to chat.

Please help me reach more investors by sharing with your network. Or Connect/DM to ask about sharing in the success as an angel scout.

DISCLAIMER: Any content in this newsletter or provided through the l2o network that refers to investors or investment opportunities is intended for professional or self-certified sophisticated or high net-worth investors and is for information purposes only. It should not be used or considered as an offer or solicitation to purchase or sell any securities.

CAPITAL AT RISK: Only invest if you can afford to lose all of your investment. Steve Procter and l2o are unregulated by the FCA. Use of the information in this newsletter or provided through the l2o network and membership of l2o is limited to those who are professional investors or "High Net Worth Individuals" or "Self-Certified Sophisticated Investors" as defined by the Financial Conduct Authority under the Financial Services and Markets Act (2000) "FSMA". High Net Worth Individuals or Self-Certified Sophisticated Investors are exempt from COBS 4.12 Restrictions on the promotion of non-mainstream pooled investments as defined in COBS 4.12.6 and COBS 4.12.8. Investment in early-stage companies is risky and risks include illiquidity, lack of dividends, future dilution and potential loss of capital. Investment in early-stage companies should only be done as part of a diversified portfolio. Reliance on any information in this newsletter or provided through the l2o network for the purpose of engaging in any investment activity may expose you to a significant risk of losing all of the money, property or other assets invested or of incurring additional liability. You should not construe any information in this newsletter or provided through the l2o network as investment, tax, legal, financial, professional, consulting or other advice, or an offer, invitation or inducement to purchase or acquire an interest in any of the companies presented. The information in this newsletter or provided through the l2o network is provided with the understanding that Steve Procter and l2o, their affiliates and any third-party service providers shall have no liability for any errors, inaccuracies or omissions within this newsletter or provided through the l2o network. In exchange for reading this newsletter or information provided through the l2o network, you agree not to hold Steve Procter, l2o, their affiliates or any third-party service providers liable for any possible claim for damages arising from any decision you make based on information or other content made available to you through this newsletter or provided through the l2o network.