Introducing Kenzz TV Content

??The Best Of All Shopping Worlds??

??It all started with a question;

How can we combine the best of real in-store shopping with the convenience of e-commerce?

After a lot of research, we hit gold: Video Shopping.

An existent consumer behavior and cultural trend that allows us to showcase the reality of the product in action and right on screen; more visibly and more engaging, moving customers to;?

• View Pages: Products with videos have seen a 40% increase in page views
• Watch: Session duration increased from 2.52 minutes to 6.2 minutes
• Love What They Buy: QRR has improved by an average of 87%

??Crafting the Content: Offline Meets Online??

Excited about video shopping, we focused on creating content that feels real.?

We needed to seamlessly connect sellers with buyers, directly and that was going to happen by having main pillars or building blocks;

?? Host Product Videos:

Showcasing trendy products, announcing and demonstrating the usability and the features.

?? Customer Reviews Videos:

Shoppers can see real testimonials and reviews from people just like them who bought, tried and tested.?

?? Vendors Showroom Videos:?

The sellers talking to customers directly about their products because who knows it better?

??The Journey So Far??

?? Phase 1 | Test, Test, Test

Anything good in tech. needs to be tested properly first.?

We launched the feature on the app with video content for a small product selection.?

?? Phase 2 | Go Big Cause We’re Not Going Home

We went all-in with the official launch and faced new challenges; keeping customers engaged for longer and getting suppliers on-board to shoot their own content.

After freshening up the content once more, we reached 5x the videos we’d planned!

?? Phase 3 | Expanding the Experience

We’re always aiming for bigger things so expect and keep your eyes open for;

Live Videos, Direct User Review Videos, More Supplier Videos

We will also be introducing new features to both Kenzz TV and the app that will further enhance customer and supplier interactions, driving increased engagement and connection to the platform.