Introducing Kawin

Imagine a world where every new employee is armed with their organization’s best stories and knowledge, instilling in them the confidence to sell like the founder. That’s the world we’re creating.

Today, we are excited to share our first public update about Kawin. Kawin is the only solution purpose-built to help organizations win more by codifying their successful blueprints and stories, turning every customer-facing employee into a rainmaker.

The Problem

In the past few years, we have seen revenue organizations add & churn team members at an alarming rate. Retaining top performers is a constant battle. We saw that even in the best market, getting people to scale quickly is hard. And it’s only getting harder.

Now that revenue teams are more distributed, they feel less confident than ever in their ability to predictably help frontline employees be productive. Their solution? Put their teams through a seemingly endless cycle of training and certification, and rely on new managers.?

But it’s not enough and it certainly does not scale. In fact, Enablement fatigue is settling in, and people are tuning out.?

More importantly, it’s hard to ramp people quickly on the key knowledge & stories that are helping the best people win. With remote work, constant territory changes, shifting leader responsibilities, and employee turnover, these critical learnings & winning stories are lost in the shuffle.?

What are these critical stories? Customer stories that help your people sell better by framing their buyers' challenges and the solution's positive outcomes. Battlefield success stories that spread the strategies & content your best people are using to win and get things done.?

And yet, these stories are often left undocumented, inaccessible, or captured in a haphazard way. Deal & customer learnings are siloed. Great people leave, taking their stories with them. The least experienced people struggle and become disengaged, and the team falls further behind. We hear consistent anecdotes from revenue leaders about a recent time they engaged on a deal, only to find that the team was not equipped with stories and past learnings to execute – if they hadn't engaged, the deal would've been lost. And while these employees completed their methodology & sales process trainings, they don’t know what good execution looks like in the field.

Something is broken. As a result, organizations are losing millions of dollars annually to lagging reps, poor deal execution, untapped opportunities, and siloed knowledge.

The Solution

We saw forward thinking organizations looking for answers, and wanted to help them find a better way. A way to:

• Get their people up-to-speed quickly, and confidently, so they can focus on selling.?
• Arm their frontline people with the most relevant stories & strategies for each customer – without needing leadership to engage on every deal.?
• Continuously turn the tribal knowledge of their best people into their greatest competitive advantage.?

Kawin helps organizations achieve these goals by going back to basics – helping them capture, organize, and surface the customer stories & content that never get to marketing.

Our solution builds on the tradition of win sharing to preserve the key tribal knowledge behind each customer win, build on the momentum and learnings behind every deal, and focus the team on what’s actually working. We then mobilize those learnings and stories over time, automatically surfacing them to the people who need them most, to win more.

What we aren’t

We aren’t a “content management” system. Kawin isn’t a place for marketing and enablement to dump boilerplate content into a web of folders and tags. We aren’t a legacy “knowledge management” system that relies on people updating wikis and docs with the latest information, tips, and tricks – all of which inevitably acquire dust.

Kawin is a system “by the frontline, for the frontline.” It’s a system that:

• Allows people to observe what’s working for their peers and customers
• Leverages the existing ways people share wins
• Uses deal and account data from your CRM and our database to automatically stay organized, ensuring you can easily find winning information
• Automatically surfaces relevant information to help reps reach more prospects and win more

The opportunity ahead, and how you can help

We are building a system that reframes how organizations capture their winning knowledge and enables continuous, peer-to-peer learning within their teams. We are energized to enable revenue-generating individuals to be more successful, and to make teams more agile and resilient to changing markets and teams.

Please reach out if you:

1. have feedback or are interested in how our solution could help your team or organization, or
2. are interested in helping us continue to build this exciting future

Feel free to contact us directly at team (at) kawinhq (dot) com, or DM me.

tl;dr

• We're solving one of the most pressing issues for revenue teams – and entire organizations – today. Their people are disengaged and they are unable to predictably get their people productive, especially in a tough environment. A new approach is needed for orgs to clone their best people & win more.
• Leaders shouldn't have to worry about being in the room on every call, or their people being under-resourced and underprepared.
• Kawin helps teams leverage their greatest asset – their tribal knowledge & stories. Our solution helps teams capture, spread, and surface winning blueprints and customer stories.
• We'd love to chat with folks who are struggling with these problems and curious about how we're helping organizations solve them.