Introducing Kairos Insights - What is it?

Introducing Kairos Insights - What is it?

Everyone loves data, right?

Over the last 18 months of Kairos Media, the same questions has been a common recurrence.

  • "Who exactly watched my campaign?"
  • "What countries were my views from?"
  • "Who watched on a mobile device?"
  • "How many females watched my campaign?"

And the birth of Kairos Insights began. So, what actually is this?

Kairos Insights is custom built software that allows us to track all campaigns via an API log in. I'm personally not tech savvy, but an influencer signs in through a portal, and this allows us to track all of their data on past videos, present and future. Through this we can report on individual video campaigns showcasing exactly how many M/F viewed the campaign, the age demographic of all views, location, and also what device the content was consumed on.

Likewise, on a large scale / budget campaign - We can look at the total views of the campaign, engagements, the average watch time, and all of the above. Oh, it's also updated every hour so you'll have up to date demographics. Here's a brief look at what we see.


If you're a brand and/or agency and recommend we need anything else, please let us know.

Likewise if you're interested in a further discussion, email me at [email protected]

Thanks



Tyson Black

Account Director, The Goat Agency | Influencer Marketing

8 年

This is cool. Have you seen any hesitation from influencers authenticating into your dashboard, or has it been pretty smooth for the most part?

要查看或添加评论,请登录

Mike Craddock的更多文章

  • 4 Years In.. The Journey Of A Lifetime.

    4 Years In.. The Journey Of A Lifetime.

    Four years ago today, we launched "Kairos Talent". £3 an idea, I made the call that would change my life.

    8 条评论
  • Kairos & Me - 26 Months Later..

    Kairos & Me - 26 Months Later..

    I wrote a piece after our 18 month journey at Kairos Media. Thankful and exhilarated with the progression we had…

    2 条评论
  • Social Influencers - Upfront Money. Issue, or not?

    Social Influencers - Upfront Money. Issue, or not?

    One of the biggest things running a company you need to look at, is cash flow. Normally as a business you may look…

    1 条评论
  • How we did 7 figures in our first year.

    How we did 7 figures in our first year.

    The last two years have been pretty manic, and I'm not even sure where they've gone. I've gone from 22-24 in what seems…

    7 条评论
  • Influencer Talent Managers - Needed or Hated?

    Influencer Talent Managers - Needed or Hated?

    To date, I haven't heard many good things about an influencer talent manager in the scene, for an array of reasons…

  • Influencer Marketing - Are You Paying Too Much?

    Influencer Marketing - Are You Paying Too Much?

    Probably not the title you expected from someone who owns an influencer agency, right? Influencer Marketing is…

    2 条评论
  • Influencer Agency vs Platform - What's the difference?

    Influencer Agency vs Platform - What's the difference?

    Influencer Marketing is currently one of the hottest trends in the marketing space. With agencies & platforms cropping…

    1 条评论
  • Kairos & Me - 18 Months Later

    Kairos & Me - 18 Months Later

    18 months. An 18 months that has flew by since we launched Kairos Talent, and where we are now, with Kairos Media.

    12 条评论

社区洞察

其他会员也浏览了