Introducing Kairos Insights - What is it?
Everyone loves data, right?
Over the last 18 months of Kairos Media, the same questions has been a common recurrence.
- "Who exactly watched my campaign?"
- "What countries were my views from?"
- "Who watched on a mobile device?"
- "How many females watched my campaign?"
And the birth of Kairos Insights began. So, what actually is this?
Kairos Insights is custom built software that allows us to track all campaigns via an API log in. I'm personally not tech savvy, but an influencer signs in through a portal, and this allows us to track all of their data on past videos, present and future. Through this we can report on individual video campaigns showcasing exactly how many M/F viewed the campaign, the age demographic of all views, location, and also what device the content was consumed on.
Likewise, on a large scale / budget campaign - We can look at the total views of the campaign, engagements, the average watch time, and all of the above. Oh, it's also updated every hour so you'll have up to date demographics. Here's a brief look at what we see.
If you're a brand and/or agency and recommend we need anything else, please let us know.
Likewise if you're interested in a further discussion, email me at [email protected]
Thanks
Account Director, The Goat Agency | Influencer Marketing
8 年This is cool. Have you seen any hesitation from influencers authenticating into your dashboard, or has it been pretty smooth for the most part?