Introducing the first POPcomms Newsletter on LinkedIn! ???

At POP, our mission is simple: to help you help your customers make sense of what you do. We are all about making it easier for you to showcase your complex products and solutions in a way that truly resonates.?

Think of this newsletter as your monthly dose of updates, inspiration, and all things interactive engagement.??

The future of sales isn’t complicated—it’s all about creating personalized experiences that make every conversation count. Let’s do more than just grab attention; let’s make a real impact on your customers’ understanding of what you and your team do best.?

Sales vs. Buyer Enablement: Cutting Through the Jargon ???

Speaking of customer engagement, with all the sales jargon floating around, it’s easy to get lost in terms like 'Sales Enablement' and 'Buyer Enablement'.?But what do they really mean for your business? Simply put, while sales enablement equips your team to sell, buyer enablement focuses on empowering your customers to make informed and confident purchasing decisions.??

Still unsure how this impacts your sales approach? ?? We’ve written an article specifically for Manufacturers and Engineers to show how embracing buyer enablement can transform your sales and deliver the WOW factor to your customers.?

Customer Spotlight: Custom Learning Designs (CLD, Inc.)???

We love seeing the POP platform pushed to new heights and attention grabbed?in creative ways. CLD, a global leader in life science sales training, crafted an impressive POP-powered interactive experience using RFID technology to create a truly infectious 'Lift & Learn' adventure.?

Following their showstopping exhibition at LTEN 2024 in Kissimmee, Florida – this is what the team had to say...??

“If you want a unique and impactful presence at trade shows, avoid the cookie-cutter templates. POPcomms empowers you to create something distinct and memorable.” - Mark Currier, Director of Marketing and New Business, CLD inc.?

?? Click here to read the full case study outlining their challenges, solution and how they leveraged the POP platform to revolutionize their event strategy.?

POPcomms Joins ABB’s SynerLeap Innovation Growth Hub ???

Our commitment to innovation doesn’t stop there. We’re thrilled to announce that POPcomms has joined ABB’s SynerLeap Innovation Growth Hub! ?

This marks an exciting step forward in our ongoing collaboration with ABB and their extended ecosystem of leading tech providers to drive innovation across industries in industrial automation, robotics to grid technologies, smart cities, buildings and transportation technologies.?

Check out the full LinkedIn announcement below!

Behind The Scenes @ POP ???

Meanwhile, things are buzzing behind the scenes at POP!?If you’re already following us on LinkedIn, you might have seen glimpses of our new space. So, what is going on? We’re ramping up our video production!?

You’ll soon see regular, up-to-date video demonstrations of the platform as part of our help guides and product launches.?We can’t wait to share more with you!?

In case you missed it! In the video below, POPcomms CEO & Co-founder, Damjan Haylor , introduces himself and breaks down our mission further: To help buyers make sense of complex products and solutions so they can make smarter, faster buying decisions.

New Features & Updates???

Speaking of new updates... We’re excited to bring you some powerful new features that will?improve the interactive experiences you create with us:?

• Integrations: Enhance your Showpad environment with POP to impress your customers. You can now rapidly create and manage advanced Showpad experiences within Showpad using POP.?

• Interactive Viewer: It’s easier than ever to compare choices and wrap up deals faster with our new interactive viewer.?An interactive basket that helps you visualize, tweak, and discuss product selections from inside your experience.

• Upgraded Analytics: Data lovers, rejoice! You can now track even more details—per-item views, downloads, shares, and even how long someone spends with your content. From Baskets to Assets, you’ve got all the insights to fine-tune your strategy and wow your audience.?

If you have any questions or want to learn more about making the most out of POP, be sure to get in touch.

Stay Connected???

If you don’t already, following POPcomms here on LinkedIn is the best way to keep up with updates and join the conversation—don’t miss out on the latest news, tips, and behind-the-scenes looks at all the hard work happening behind the scenes. ?? Click here to follow POPcomms on LinkedIn.?

As always, we’re here to support you—if you have any questions about POPcomms or need assistance, don’t hesitate to reach out!?

- Jack & The POPcomms Team