Introducing the first Negative Calorie Food!

On November 17, 2022, we will be unveiling our first in a line of new products meant to revolutionize the way people eat and lose weight. The product, manufactured and distributed by Frutapop (frutapop.com) is called Negative Ice. The commercial launch will be at Showfield’s, in Miami Beach, FL, on November 17, 2022, between 5-7 PM EST. Free samples of this revolutionary product will be available. Evite below.

In brief, when ice is ingested, it must be melted and brought up to body temperature. This process burns 5 calories of metabolic energy per ounce. Ice is the first and only negative calorie food. This is the story of its discovery….

Many excess pounds ago, when I was determined to lose weight, I resolved to change my eating habits and exercise regime. One of the first changes I made was to give up my beloved ice cream. As an accommodation, I substituted Italian ices. I would typically enjoy the ices sold at the supermarket, sold in 6-ounce cups. These cups characteristically list their calorie content as 100 calories. That number is calculated by knowing the number of grams of carbohydrate in the container (25 grams), multiplied by the known calories per gram (4 calories per gram). One evening, in a burst of insight, I realized that this calculation was incorrect. The manufacturer of the ices did not calculate the energy required to melt the ice and did not deduct this from the calorie calculation.

After spending some time reviewing the Internet, the medical and clinical dietary literature, I found that no one had clearly identified this oversight. I could not locate references to considerations of the implications of the energy content of ice as food. I discussed this in detail with my son, Alex, a Rutgers engineering graduate. He reviewed and agreed with my rough calculations.

I wrote up this observation, and the editors of the Annals of Internal Medicine were kind enough to publish this in a letter to the editor, in their August 17, 2010 edition (Weiner BC, Weiner AC. The Ice Diet. Annals of Internal Medicine. 2010;153[4]:279). The Annals is the leading journal in the US for internal medicine. It is published by the American College of Physicians.

I believe that this observation may have significant importance to persons trying to lose weight.

At this point, I also want to make two disclaimers. As a clinical gastroenterologist, I speak to patients all day long about what they eat. For most patients, their problem was not in the details of food selection, but in the management of their illness. Most of my work, therefore, was in the management of illness. It is ironic that I am now making detailed food recommendations. As a second disclaimer, I have long prided myself on being a scientifically trained physician. I would usually cringe when patients brought up the weight loss diet of the day, usually some poorly documented and improbable strategy. I never thought I would be actively promoting and discussing weight loss diets. I earnestly hope not to get lumped in with the counter-productive fad diet [snake oil] promoters.

Up until now, if you wanted to lose weight, you needed to: 1. comply with a calorie-deficient diet; 2. increase your level of exercise; or, 3. both. Regarding calorie-deficient diets, there are many proposed strategies of modulating the diet, several active drugs and several surgical procedures. Some weight loss drugs act to increase the basal metabolic rate and increase the burning of calories. These drugs are controversial, because of concerns about side effects and addiction. Rimonabant, a cannabinoid receptor antagonist, had been used in Europe as an appetite suppressant that resulted in significant weight loss. My former practice, Marlboro Gastroenterology, was selected as a site for US studies of this drug, in the treatment of NASH (non-alcoholic steatohepatitis). NASH is a potentially serious side effect of obesity. This drug had been used for years in Europe. The US FDA initially approved my study, because the drug was removed from the overseas market because of concern about psychiatric side effects. This ground-breaking US study was canceled.

The Ice Diet is a proposed new weight loss treatment choice with a unique mechanism. The Ice Diet works by increasing the basal metabolic rate. When ingesting clinically significant amounts of ice, the body must burn energy to warm the ice to body temperature. The ingestion of ice would also provide some level of satiety. The ingestion of 1 liter of ice [equals 1.06 quart] would burn about 160 calories, the amount of energy used by an adult man in running one mile. This approach has the paradoxical potential to cause weight loss while actually consuming food (realizing the Don Quixote quest equivalent of the bariatric world). Ingesting ice at this level should not have any obvious adverse consequence in otherwise healthy persons.

Our Negative Ice product line takes advantage of the Ice Diet principles, using natural ingredients, and some lines will contain other health-supporting nutraceuticals. Delicious!?

By the way, in the case of the six ounce cup of ices, noted to have 100 calories on the label, you are only consuming net 70 calories.

Evite:

https://www.eventbrite.com/e/the-wellness-hour-tickets-460041014057?aff=ebdssbdestsearch

Press release:

https://www.prweb.com/releases/2022/11/prweb19003910.htm


Brian Weiner, MD, MS, FACP, AGAF is currently serving on the gastroenterology faculty at the Miami VA Hospital. He is a Clinical Associate Professor of Medicine and Gastroenterology at the Florida Atlantic University Schmidt College of Medicine. Prior to that, he was Director of Nutrition at the Cleveland Clinic in Weston, FL.

Dr. Weiner is a noted national speaker, having addressed the American Gastroenterological Association [AGA] and the American College of Gastroenterology [ACG], as well as regional and local audiences. He has spoken on topics as varied as medical management of obesity, gastroparesis, colon cancer prevention, ileus, bowel obstruction, and irritable bowel syndrome. He has served as an investigator in many clinical trials, including as primary investigator for the only gastroparesis neurostimulator [gastric pacemaker] program in NJ, at the time.

Dr. Weiner graduated from SUNY Downstate College of Medicine, summa cum laude. He completed his medical training at the world-famous Johns Hopkins Hospital. His gastroenterology training was completed at NYU/Bellevue Hospital. Dr. Weiner was co-Director of the gastroenterology training program at the Jersey City Medical Center before starting one of the largest private practices of gastroenterology in the central NJ area. He was a Clinical Assistant Professor at Rutgers/Robert Wood Johnson, Clinical Associate Professor at the University of Florida prior to his current position. He holds the Ice Diet patent, as well as patents in other areas of medical treatments.

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