Introducing the First Ever Major Gifts Fundraising Benchmark Study
Gregory Warner
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Gregory Warner
We help your supporters self-qualify their interest in giving so your frontline fundraisers spend their valuable time with the right people — when they’re ready to move forward. imarketsmart.com
Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study.
The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.
Below you’ll find a cool infographic you can check out, download and share (in case you don’t want to read the entire study). Or you can use these neat bite-sized shareables my designer made.
Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.
Fundraising Consultant
7 年Thanks G. Warner for sharing this insightful analysis. For profit organizations in free markets utilize "prices" as a benchmark to determine the values assigned to goods and services by producers and consumers. Studies like yours help nonprofits understand equilibrium and efficiency of resource allocation when "prices" don't apply.