Introducing Fastener.TV

Overview

The global Fastener Industry landscape is oversaturated with various types of advertising and promotion. Modern customers are exhausted with obvious marketing, they are more likely to buy from a brand if it offers them exciting experiences and impressions. Video marketing is the top practice that allows brands to connect with their customers at a personal level and foster more human interaction. Spiced with animation, video marketing is expected to become the most effective digital marketing trend in 2021.

Undoubtedly, video content is one of the most powerful marketing tools. It helps initiate a more emotional interaction between companies and their target audiences. Its power lies in the ability to transfer information faster than any other content type and communicating it at the three levels simultaneously: audio, video, and emotional.

Fastener.TV

Goals

1. Become global number one interactive TV channel for the fastener industry.
2. Provide quality content which is organized by categories and regions.
3. Implement a video based communication and technical education platform of choice and marketplace for the fastener industry.

Specifications

Smart TVs and virtual reality are changing the way consumers interact with content.

Exponential advances in technology have changed entire industries, especially over the past 10  years. For example, Netflix, Amazon Prime, HBO and digital channels are massive disruptive forces within the media and television industries. Further, given the rapid pace of technological change, the landscape will continue to evolve and look completely different a decade from now.

Freedom to Choose

The cable TV industry has traditionally featured a lineup of popular channels that customers purchase as packages. A customer who wants ESPN, for example, must purchase a bundle that includes multiple channels, one of which is ESPN.

Americans increasingly are moving away from cable and satellite pay-TV services and opting to stream online video offerings, data from National Telecommunications and Information Administration’s (NTIA) latest Internet Use Survey show. While most households and businesses still subscribe to cable or satellite television services, the survey shows the proportion of Internet users watching videos online has grown from 45 percent in 2013 to 70 percent in 2017.

Traditional advertising models become antiquated when media companies shift to subscription-based models. Smart TVs and virtual reality are changing the way consumers interact with content.

Cable TV is facing growing competition, however. With companies such as YouTube, HBO,  Netflix, Apple TV, and Amazon Prime producing and offering premium shows, the interest in traditional cable television has declined.? What's more, in the future, analysts expect that these premium services are likely to have recommendation engines so powerful that they preclude the need to browse shows, offering libraries made up of millions of options and catered to the viewing habits of each subscriber.

In the future, traditional cable channels are likely to be unbundled, as online service providers such as Netflix continue to rise in popularity, resulting in a landscape where people mix and match TV channels and premium subscriptions.

Commercials Become Antiquated

Commercials Become Antiquated

Streaming-service providers are proving that it's possible to create and grow successful enterprises around a business model that includes little or no revenue from commercials. The trend is now changing to one based on a subscription model rather than on ad revenue alone. In ten years, even traditional cable providers are likely to become subscription services, allowing unbundling and a tiered fee structure based on the type and number of channels a consumer chooses. 

Further, a hybrid model may be available ten years from now in which a subscription service is combined with smart advertising. In this scenario, rather than having three-minute commercial spots during a 30-minute television program, TV programming may change to one where a consumer must have a monthly subscription and then view targeted banner ads. This type of advertising already occurs on the Internet, and the amount of data television companies collect allows them to do much the same.

More Interactivity

Companies such as Facebook,? Google,? and Microsoft? have all developed virtual reality technologies. Within the next ten years, traditional television screens are likely to make way, at least in part, for variations that pair with VR eye-wear and headsets. Evidence of this is already available in Google's development of Google Glass as well as Samsung's foray into wearable accessories that help turn phones into virtual reality machines. 

What's more, all televisions are likely to become smart TVs within the next ten years. Expect these devices—which allow users to stream videos and music, browse the Internet, and view photos—to be ubiquitous in homes and businesses across the world, adding to the power and potential of virtual reality and future programming. 

There is a race among technology giants to be the leader in smart TV development, including companies both inside and outside the industry. Businesses such as Google, Apple, Netflix, and Amazon are all developing more powerful smart TVs, and the trend is likely to make the technology much more affordable for consumers.

Technology

The FASTENER.TV Platform and its structure is based on the world’s most popular open source CMS (Content Management System). This allows rapid development and up-to-date technology.

The streaming of the Video Content is provided by specialized services such as Vimeo and Youtube, which both offer High Definition streaming and CDN (Content Delivery Network), assuring Worldwide distribution of the content in 4K and Hi-FI sound.

---------------------------------------------------------

General Information for Sponsors

It makes people SEE your brand

Video marketing is a great way to increase brand awareness since videos are the most appealing and attention-grabbing content type. Think of what makes you slow your scroll on Instagram or Facebook feed the most often. It’s likely a beautiful video or GIF. The motion catches an eye, attracts our attention, and motivates viewers to continue listening to what a brand is saying. Moreover, you can use brand identity elements like logos, slogans, and branding colors to emphasize your brand uniqueness in the animated commercial, explainer or educational videos.

It makes them HEAR you 

Appealing music, intriguing sound effects, and voice-over will make your commercial video or product demo video even more engaging. Thus, your audience will be able not only to SEE your brand but also to HEAR it. You can use memorable metaphors, brand’s motto, marketing messages to make its “voice” sound even more attractive. Let people hear about your company’s origin, mission, and values. Tell them who you are, as a brand, and where you go.

It helps UNDERSTAND the brand’s ideas 

A video is an excellent tool for communicating complex information in the simplest and easiest-to-digest form. The best animated explainer video companies always add a pinch of humor and fun to marketing or educational videos, as they know that entertaining will work best for their client’s marketing success. Learning is more effective when we are having fun or playing a game simultaneously. A video can amplify your educating efforts by breaking complicated concepts down into fun scenes that are easy to understand and to stick to the memory. In other words, a video can make learning entertaining. Therefore, video marketing may help your customers UNDERSTAND your brand ideas and messages better. 

Mind-Blowing Video Marketing Statistics 2020 

Aren’t you still sure whether it’s worth it? These incredible statistics prove the power of influence and effectiveness of video marketing, considering expert reports on the topic made during 2019-2020. 

1) 92% of marketers say that video is an integral part of their marketing strategy in 2020. It has grown from 78% in 2015, showing that the importance of video is only increasing. – HubSpot 

2) On the B2B front, shorter videos are best. B2B online videos less than one minute in length had a completion rate of 68% last year, compared to the 25% completion rate of videos, which were more than 20 minutes long. – Marketing Charts 

3) There has been an 800% increase in global watch time of ad-supported and purchased feature-length movies in the past year. – Think with Google 

4) It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. It is nearly a 19% increase compared to daily viewing minutes in 2019 that were 84 before. – Marketing Charts.

Top 5 Video Marketing Trends in 2020-2021 

Have you probably thought that cartoons are just for kids? Adult customers love them too. As the mega-trend, animation has given birth to the five new amazing video marketing trends in 2020. Moreover, many experts predict that animated videos are expected to gain momentum in 2021 too. Let’s take a closer look at them. 

Animated explainer videos 

Animated explainer videos are short branded videos commonly used to describe a product or services quickly and creatively. On average, they are under 1-minute length and allow a brand to reveal its unique personality through custom illustration and animation styles. They also help describe complex business ideas in a fun and entertaining form. Animated explainer videos are the most popular among B2B companies. From the financial sector, healthcare, engineering and real estate to digital marketing – animated videos have spanned different industries. A great example is an animated explainer video created by Explain Ninja.

2D and 3D animated commercials 

Animated commercials have become extremely popular too. They are usually employed to promote a brand, its products, or its services. Animated commercials are one of the most adorable and effective advertising types among marketing professionals serving companies in different niches. Brands use them in social media advertising, trade shows, product demos, landing pages, and many more other spots on the web. Creative animated commercial videos often spark human emotions and help build stronger bonds between a brand and its customers. They are an ultra-powerful tool for customer engagement and loyalty. 

The mix of animation and live-motion 

It imitates the concept of augmented reality by borrowing the same perceptual and visual hacks. The only difference is that the live-motion video is “augmented” with fun animated characters or environments. It makes the video even more exciting and stand-out. This tactic allows the imagination to fly high and introduce a brand or its concepts in the most surprising contexts.

Whiteboard marketing videos

Whiteboard animation has gained even more attention in 2020. A whiteboard animation video looks like a process of “hand-drawing” the storyline. This kind of video has become so popular because they are cheaper to produce than full 3D animated videos. The most significant advantage of the whiteboard animation is that it explains the subject consistently, depicting concepts in the hand-drawn illustrations in the video step by step. This practice helps viewers understand even the most complicated information faster. Whiteboard animation is often used for event promotion, product marketing, and general brand advertising. 

Integration across a marketing funnel 

Video has become an integrated part of the entire marketing funnel. From the very first customer interaction with a brand to purchase, animated video can accompany the customer along the whole journey. It allows companies to support the customer with helpful tips, recommendations, and suggestions at every step and make the experience even more exciting. Correctly chosen and masterfully used, a marketing video can become a real lead magnet motivating potential customers to move further in a marketing funnel. 

Conclusion 

Video marketing is an essential part of a brand strategy today, as it allows engaging modern customers through their beloved content type – video. It helps companies be SEEN, HEARD, and UNDERSTOOD by their target audiences. Furthermore, video marketing is an excellent way to set a company apart from other businesses in the overcrowded online space. Hopefully, these insights will help you unlock the benefits of video marketing and grow your business in 2021.

We invite your inquiries and look forward to our cooperation.Visit the website now at: Fastener.TV