Introducing EyeEm Premium Collections
Today we’ve launched our Premium collections - the very best of EyeEm photography - knowing that each and every drop of client intelligence and a full 18 months of listening and learning has gone into this.
As Bruce Lee once said, “Don’t think, feel.” Sometimes I think the best work comes through trying to get to an understanding. A lot of straight up real world conversation around working needs. No cubicle or spreadsheet warrior has ever helped anyone understand a need.
EyeEm has grown up significantly in the last year, and when we present work like the first new collections: The Collective and Not Your Cliche, it makes you realize how attitudes toward us are shifting too.
The EyeEm Collective is the very best of EyeEm. The creators with stories to share.
Not Your Cliche is a collection born from a project started in January. A longer-term project to go passed diversity trends and seek genuine changes in visual representation. A project for the long haul or as long as is necessary. This is not a campaign.
The market wants instinctive, original work from new generations of creators. The market wants impactful creative agency work shaping visual projects and production. The market also wants visual systems and sourcing that drive creativity and original content on a global, organizational level.
This isn’t an unreliable user generated model or a bunch of people not versed in content. EyeEm is a creator community of 25 million. This is scale and creativity you won’t get through conventional stock models.
It has given us an incredible sense of creative agency to curate the best of this work that allows us to challenge ourselves. “Authentic” and “original” are so often overused, but our premium teams are set up to deliver exactly that on a product and collection level.
Photographers or agencies interested in working with us, feel free to reach out to me directly on Linkedin. You can also check out the full collections on eyeem.com.