Introducing, edge.

I’m excited to formally introduce my new growth consultancy, edge.?

Why now?

I’m the ex-Chief Growth Officer of Crowdcube, Europe’s largest private investment platform where I spent 8 years supporting its growth into a category defining brand.

From modest revenues and fringe-like acceptance for the concept, Crowdcube went on to raise ￡1Bn+ for 1,000+ companies. As the business grew and management responsibilities became the priotiy, I naturally moved away from working directly with founders and delivering world-class campaigns; the core reason I joined.

Scaling a business is hard. It requires grit, determination and resilience and razor-sharp focus. You have to wear many hats and keep multiple plates spinning. I plan to channel my experience of working with some of Europe’s most exciting startups and scaleups to help [young businesses] unlock growth.

What does edge. do?

edge. partners with early stage businesses to achieve their commerical goals with services focused on go-to-market strategy, sales and fundraising.

From cleantech to coffee, I have had a front row seat to some of the best growth stories of the last decade.

So how does it work?

Fractional CCO/CGO

I will join the team on a short fixed term contract to deliver a specific commercial/growth objective. Take current client, WineFi. As acting CCO on 1-2 days/week, I’m there to build out their B2B go-to-market in support of unlocking a Seed round later this year. I’m pleased to say after month one we have closed our first two contracts - announcements coming soon!

Equity Crowdfunding

Equity Crowdfunding doesn’t need to be hard. As VP Campaigns, I scaled Crowdcube’s campaigns team during the bull market of 2021 and most recently as CGO, re-built the platform’s investor marketing proposition. At edge. my role is to compliment Crowdcube’s commitment to your campaign and make sure your precious resources are focussed in the right areas to maximise the campaign’s success. Current clients include Tallow & Ash and Naked Sprout.

Fundraising

I’ve seen thousands of pitch decks and have a clear idea of what early stage investors are looking for. Looking to tighten up your deck or not sure how or who to approach for funding? Get in touch.

To conclude today and as I celebrate just over a month of incorporation - I wanted to shine a spotlight on some of my first few clients who have taken this leap with me.

WineFi

As an asset class, fine wine has a fascinating profile - but investing in wine has remained complicated, opaque and expensive. WineFi makes investing in wine as easy (and cost-effective) as placing a trade on Robin Hood or eToro. Check us out at www.winefi.co

Lifesaver Power

Lifesaver offers “Power as a Service” via its unique growing network of power bank machines. They have built a competitive moat through best in class hardware and after securing some exciting contracts in 2023, its time for scale. I’m currently supporting Archie and the team on their fundraising strategy and positioning ahead of an institutional round later this year. Check them out at www.lifesaverpower.com

Enterprisealumni

Emma’s passion for levelling up the startup investment world is infectious. Alongside the recent proposed changes for what qualifies an individual to invest in UK startups, Emma has launched #bemyangel to promote more equitable access for both startups and investors. What better way than allowing anyone to invest in your own business? Enterprisealumni powers corporate alumni networks and boasts some of the world’s biggest corporates as their clients. Register here for their upcoming crowdfunding campaign. Coming soon to Crowdcube.

Naked Sprout

Naked Sprout have tripled their revenues and customer numbers since their last Seedrs round in 2022. The team are rockstars, the mission is exciting and they are well on their way to achieving it. Register here for their crowdfunding campaign. Coming soon to Seedrs.

Tallow & Ash

I met the Tallow & Ash founders when delivering The Next Unicorn programme in partnership with James Watt mid-last year. Backed personally by James, the business has grown from pre-launch to ￡4M run-rate in months. The brand is as slick as it gets, and the community are all super fans. Register here for their upcoming crowdfunding campaign. Coming soon to Crowdcube.

Finally, how can you help?

Although I have started out as a solo founder, it really doesn't feel that way. The reception from my network has been incredible and I massively appreciate the ongoing support. Please don’t stop!

Client introductions are always welcome so please do hit me up: [email protected]

See you next time.

JK

P.S. Thanks to Simon Squibb for giving me the push I needed.