Introducing The Digital Marketing Spotlight

DM Squared Media

July 23, 2024

?? The Digital Marketing Spotlight ??

VOL 1 - 2024

Welcome to the first edition of The Digital Marketing Spotlight! We're here to bring you news, insights, and resources to help you level up your skills in digital marketing. Let's dive in!

Latest Digital Marketing News

Google Isn't Killing Cookies After All...

Don't throw out those chocolate chips just yet (or in this case any of the tracking on your website). Google has been constantly pushing their own deadline back until now. Instead they will give users the option to opt out or not (similar to how Apple asks you about tracking with each app on your iPhone). What this will all look like is still a little unclear (and faces some legal hurdles in the UK first). More to come!

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New YouTube Shorts Features

Don't forget that YouTube is still the #2 search engine behind regular Google, so there's value in putting your video content there. To entice more creators, they are expanding their tools to make content creation even easier within the platform. Spotlight tip: Try taking your popular Reels or TikTok content over to YouTube Shorts, and see how they perform!

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What's Actually Impacted By 3rd Party Cookies?

With all the cookie news, I wanted to share this great breakdown from Workshop Digital of how different platforms are actually impacted by cookie deprecation.

Hint: it's not as bad as the media makes it sound!

Google Ads (and Analytics) is already set as a first-party cookie and Meta is a hybrid. English please? Meta will be lightly impacted with certain audience types, and Google will basically not be impacted.

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Expert Ads Tip

The 2 Biggest Red Flags When Hiring An Agency/Freelancer

So this tip was inspired by conversations I've been having with potential clients. No matter who you hire to do your ads, I want you to be well-versed in the red flags so you can make a smart decision. It pains me to see how many businesses get taken for a ride, so hopefully these tips can save some strife!

1. They don't give you direct access to your ad account: This is your business and your ad dollars, you should have full transparency into everything in the ad account.
2. They promise insane results: While I would love to be able to guarantee the best results for every client, it's just not possible. Are there things you can do to improve your chances of being successful with ads? Yes. But there's no magic formula that will 100% guarantee success. If it sounds too good to be true, it probably is!

Featured Content

?? 7 Reasons To Use Google Analytics

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?? 3 Questions to Ask When Ads Aren't Working

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?? Pixel Implementation Support Directory

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Danielle Migliaccio-Morse

Founder, DM Squared Media