Introducing CustomGPT.ai SGE — custom Search Generative Experience for your website ??
With Google and Perplexity changing the search landscape with Generative AI, the big question is:
How can I incorporate that into my own business’ search experience?
Today, we are happy to announce the launch of CustomGPT.ai SGE — a custom Search Generative Experience for your website. This no-code deployment option is available right now, at no additional cost, in your subscription plan.
This new deployment option vastly improves your website search experience, giving searchers quick context-aware AI answers beyond traditional blue links.
Why SGE For Your Site Matters?
SGE changes the nature of search and takes it beyond traditional blue links. Rather than expecting the user to “do the Googling for you”, SGE gives the answer straight out — thus vastly improving the user experience.
In particular, implementing Semantic Search powered by Generative AI on your website offers several key business benefits:
Enhanced Search Efficiency and User Experience
The integration of Generative AI into search functions, such as SGE, enables more intuitive and context-aware search capabilities. This means users can find relevant information more quickly and accurately, leading to improved overall user satisfaction and engagement.
Increased Productivity and Reduced Operational Costs
By automating the legwork of gathering and synthesizing information, businesses can reduce the time and resources spent on these tasks. This automation extends beyond simple search queries to more complex planning and research activities, making operations such as customer support and sales more efficient.
Boost in Content Visibility
The adoption of semantic search and AI in search technologies like SGE is greatly improving the visibility of your content. User’s can now ask questions on your website in natural language in 92 languages. This greatly improves traffic to your converting pages, while greatly reducing instances of “No results found”.
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Data-Driven Insights and Personalization
With AI’s ability to analyze large volumes of data, businesses can gain deeper insights into user behavior and preferences. This knowledge allows for more targeted and personalized content strategies, which can enhance user engagement and satisfaction.
In addition, unlike traditional search, you can customize your SGE to behave based on a custom Persona. So for example: You can use psychological reasoning techniques like AIDA to have the SGE act more like a sales assistant, rather than naive traditional keyword search.
How Does SGE For Your Site Work?
As you can imagine, SGE is based on a full-fledged semantic vector search, powered by OpenAI embeddings and a vector database (Pinecone). And since its built on top of CustomGPT’s award-winning RAG platform, it gets the benefits of the best-in-class RAG relevancy.
Also, this SGE is powered by OpenAI’s new gpt-4o model for the LLM powering the RAG.
Full technical details are available in the white paper below:
GPT Meets Site Search: Using Generative AI For Improved Site Search
Instead of traditional keyword match, using semantic match and generative AI greatly improves search results — Live…
Early testers who have deployed this custom SGE are seeing excellent metrics on search pages — especially in cases where traditional search fails (e.g. “No results found”). SGE also brings the power of conversational natural language queries (like ChatGPT) into your search experience, and supports 92 languages.
The best part: You get this new state-of-the-art in Search using no-code, no developers and no technical expertise required.
More Details
These are exciting times in AI — if you have questions or comments, would love to hear from you.