Introducing Creative Marketer's Monthly: Creativity that means business
Alison Lange Engel , CEO @ Ceros
Welcome to the first edition of Creative Marketer’s Monthly. I’ve just crossed the four-month mark as CEO of Ceros. My journey has taken me through leading Marketing at some of the most innovative companies in the world, including LinkedIn and Stripe, and I’ve worked in startups and with founders most of my career. Like many of you, I’ve faced the day-to-day challenges of ensuring that my channels and content were impactful, on brand, and most importantly—driving outcomes.??
At Ceros, our mission is to help you turn those challenges into opportunities. We believe every marketer and designer should have the tools to turn ideas into something extraordinary—to create standout, premium content that doesn’t just grab attention but drives real business results.?
Think of this newsletter as your monthly dose of inspiration and practical tips for creating high-value, premium content. We’ll share the latest industry trends, success stories from the talented Ceros community showing what’s possible, and actionable insights to help you tie your content to results.
Let’s create content that doesn't just capture attention, but has an impact on your business. Here’s to making creativity work harder and smarter.
What my marketing job title doesn’t tell you
Q&A with Maia Ervin, MBA, Marketing Executive @ Next Gen of UTA Entertainment
Marketing—it’s an industry filled with obscure titles and job descriptions that often don’t match reality. We’re getting real with marketers to uncover what they do everyday and what their job titles really mean.
Q: Your official title is “Marketing Executive.” What’s one thing your title doesn’t reveal that’s actually a huge part of your job?
A: A huge part of my job is staying culturally and politically tapped in. A large portion of my role is creating strategies and campaigns that foster connections between the brand(s) and underrepresented communities and/or social issues that the brand would like to highlight/amplify. Although this isn't clear or evidently stated in my role, it is a key element to understanding what matters to these communities, and ultimately how brands should show up for these communities. I often do this with social listening both individually on socials and through data/insights, trend mapping, and tapping individuals from said communities to touch on their experience. Another massive part of my role is overseeing the Next Gen Practice's speaking and upskilling service for our clients. Whenever our clients want to have a better understanding of Gen Z for internal education, quarterly business meetings, or conference programming, I curate the content/presentation that turns our clients into "Gen Z experts."
Q: What do your coworkers think you do? Is it accurate to your real day-to-day?
A: I think my coworkers actually have an accurate representation of my role at UTA. My coworkers would say I spend my time running projects and curating Gen Z Crash Courses for our clients, if I'm not actually keynoting these crash courses myself.
Q: How would your mom describe what you do?
A: My mom would say I work with influencers and try to find them jobs (LOL).
Q: If you could rebrand your title to make it more accurate, what would it be?
A: Marketing & Culture Strategy Executive
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Think there is more to your role than your title implies? Share your story in the comments—we’ll reach out!
Is B2B content destined to be dull?
Short answer: No. And we brought receipts.
Frost & Sullivan: Brand & Demand Solutions serves a range of clients, from tech giant Microsoft to agile startups. However, they relied on methods like static PDFs and infographics, which couldn't fully meet the industry's fast-paced demands for innovation and flexibility. Recognizing this challenge, Product Marketing Senior Manager Jeffrey Wright stepped in to optimize the team's use of Ceros for better content creation.?
Your monthly cheat sheet to content marketing
We want to see you IRL!
Catch some of the Ceros team in-person at these upcoming events:
(We might have some fun goodies!)