Introducing: The Corona Back Up Plan For PT’s and Fitness Experts

An exact step by step plan to thrive in an economic crisis anyone selling fitness coaching can use as soon as tomorrow morning.

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You’re an expert in your field.

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You know how to get people in shape and get them healthy.

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This crisis is all about health.

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People in your city and around the world are looking for leaders.

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It’s your reasonability right now to set up, take the torch and lead those people.

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People could die without your help.

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And I’m dead serious about this.

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If you aren’t ready to pull back your sleeves and go all in, ignore this post.

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For everyone else, here’s your no BS, actionable plan.

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1. Position yourself as the expert.

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In a time where people will lack money, don’t trust the government, doctors and so on, they won’t hand money to a random coach online … unless he’s positioned as the expert on a specific topic.

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How do you do that?

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Become known for:

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1 problem

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1 person

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1 solution

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2. Build relationships

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The more someone trusts you, the more likely they are going to buy from you.

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Start building relationships with people.

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Ask them about their current situation. Not fitness, but how they see corona, their family etc.

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Later on when they ask you what you do, you have the chance to present your offer if done right.

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3. Target the right level of awareness

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This is a huge mistake most fitpros make.

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They try to convince people to work out.

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NO!

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Instead, convince those who are ALREADY working out and dieting why YOU are the best.

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Don’t convince people to start taking care of their health now.

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There’s an advanced strategy to this, but it’s not the right time for that.

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Instead, talk to the people who are already working out and now need a backup plan.

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Way easier and faster to get those people as a client, instead of the others.

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4. Referrals

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Ask your existing clients for referrals. 

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Pay them 10-20% commission and give them 1-2 weeks of free coaching. 

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See how many new clients you’ll get with this alone.

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5. Online Transition

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Make your existing clients an unbeatable offer to go online.

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Show them the benefits of online, from home workouts, to more intensive accountability etc.

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These are your low hanging fruits.

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Go for them.

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6. Empathy

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Don’t judge your prospects for their actions.

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If they buy toilet paper, so let it be.

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Most of your competitors will be making jokes about it .. and this is where you come in.

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Show empathy.

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Understand them.

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Don’t laugh at them, laugh with them.

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Use words like …

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“I hear you”

“I feel you”

“I can understand that”

“You’re not the only one going through this”

“You can ..”

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7. Offers

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Make more offers.

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Free and paid ones.

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2-3 a week.

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Fitness is in HIGH demand right now.

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Post multiple offers on your week for free workouts, free immune system trainings, a new offer to lose weight at home and so on.

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The more offers you make, the more clients you should sign on.

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8. Direct outreach

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People are more online than ever.

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They are at home and spending more time on their phone than ever.

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Hence, you’ll get a way better response when sending DM’s.

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If you use here an effective outreach process, you should be booking 2-5 calls a week.

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My clients and I use what I call “Video DM’s” for that. 

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If you’d like to see how it works, shoot me a DM and I’ll send you over a training.

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^^ btw, this is a free offer (see what I just did here).

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9. Quality content

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This goes into the last point.

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As people are spending more time at home, they will also be consuming more content.

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BUT …

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As everyone is posting endless about corona, you gotta be strategical how you frame it to stand out.

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Quality trumps quantity.

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Make sure to be extremely relevant to the current market situation.

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People want health and money right now.

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Show how your fitness services can help them benefit from both.

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10. Sack in on relationships

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6-8 weeks from now, people will have gained TONS of weight.

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All day at home, on the couch, eating LOTs of foods and not going out … Guess what’s going to happen?

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They want to get back in shape.

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If you build those relationships, and play the long game, then in a few weeks from now you could be having an avalanche of clients coming to you.

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Your content, your messaging and your goodwill will set up them coming to you pre-sold.

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11. Social proof leverage

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People are social animals.

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Look at how many of them bought toilet paper, because someone started with it.

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Use the power of social proof in your marketing.

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Present testimonials, case studies, your own story and frame it in a way that matches their current emotions.

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If they currently lack confidence and certainty, feel anxious, show how someone who worked with you was able to overcome that.

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Or how you were able to overcome that.

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12. Fast adaption

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Adapt fast.

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Every day you wait, is missed money.

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The key to thrive in a crisis is moving fast.

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Make decisions fast.

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There’s no right or wrong.

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The more decisions you make, the faster you can course correct.

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If you wait and think about it, so will your prospects.

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13. If they don’t hear from you, they will hear from someone else

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Every day you decide not to show up as a leader, someone else will.

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There’s no bad content.

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No content = bad content.

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Show up daily with EO3 framework to your audience.

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Entertainment = give them something to laugh 

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Empowerment = give them home and show there is light at the end of the tunnel

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Education = Educate them on their problems and how they can solve it

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Offers = Make offers to solve those problems

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When I founded the New Age Coach, I didn’t just pick a fancy name.

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A NAC is a coach who is innovative and can thrive no matter his environment.

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He takes risks and sees opportunities where most people stop.

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And this is how he gets results that most people never experience.