Introducing Cluster Connect from Powerful Writing

The days of traditional marketing are over; value driven content marketing is in!

Creating valuable, engaging, informational and relevant content drives new business in the right way. Smart prospective customers have spent time with your brand before reaching out. They have built a reasonable understanding of who you are and what you’re all about before scheduling that first demo.

With the proper content hacks, you can generate qualified leads and traffic, improve your search rankings, and establish credibility. But almost just as important, this means that the quality of prospect coming in the door is much much higher. Smart prospective customers expect this level of pre-sale care & consideration. Meaning they are much more likely to close!

I want to take a minute to discuss a new product here that we’ve been focusing on within the company... This is a mesh between our two core competencies at Article-Writing.co and PowerfulOutreach.com. We’re calling it Cluster Connect by Powerful Writing…

Cluster Connect focuses on the intersection of Pillar Pages, Blog Content, SEO and PR.

What is a Pillar Page?

Essentially, a Pillar Page is your BEST effort in producing comprehensive content on a key topic in your niche. Typically ranging in the 3k to 6k word length range, you build these pages to have a serious cluster of keyword variety in and around the topic.

For example, if you’re a real estate agent, you might write an extensive blog piece on all the steps to take before selling a home. How to sell a home in neighbourhood X. Pillar Pages create an internal weave in and out of your blog content.

A common step to selling a home is to do a home inspection, and so you might write a supporting blog piece that elaborates on this subtopic that you can link to in your pillar page. A common pillar page will have 10-15 supporting blog posts that you publish over time.

Why Pillar Pages?

A Pillar Page with supporting cluster content creates a healthy ecosystem of content that improves your chances to rank well for your target keywords. It increases traffic surrounding your site through SEO and through internal linking, will improve the time your audience spends on your blog.

Important to note that you must build pillar pages that are valuable from both a search volume perspective and search relevance perspective. We want to make sure there is enough actual searches being made in your target market AND that those searches are reasonably relevant to potential sales leads.

Is that it, just writing great content?

The final step, and why this is a perfect mesh between Article-Writing.co and PowerfulOutreach.com, is that you have to generate backlinks to your pillar pages. With PowerfulOutreach, we building press relationships and positive interactions with niche publications. We build backlinks to our customers websites through this technique.

Building appropriate backlinks back to your pillar pages will set them up to actually succeed in a competitive search landscape. This takes time, patience and perseverance depending on how competitive the cluster of keywords is...

If you would like some help creating a Pillar Page, we offer free 20-minute call with our Content Strategist. We can take a look at your blog and discuss some best practices and blog post ideas with you...

SCHEDULE YOUR FREE STRATEGY CALL HERE: https://goo.gl/j6pfDN

What does a strategy session look like?

• First, we need to understand if this is a good fit for you and for us. We charge a minimum of $2500 USD monthly for this service (fully managed) so budget and measurable ROI are key to potential success.
• Second, we take a minute to get on the phone to ask questions and learn about any existing content marketing and SEO initiatives that you might have rolling.
• Third, we dive into a comprehensive competitive analysis. It’s paramount to have a good understanding of the competitive search landscape. Who’s doing what… are your competitors building pillar pages; how many pillar pages; what keywords are they targeting; how have they built supporting blog content; and what kind of backlinks are they generating to these pillar pages. Bottom line: how can we beat them!
• Fourth, we setup a baseline key-indicators document and a strategy proposal. Where do you sit now. What will a years worth of pillar page concepts and supporting blog content look like? What kind of niche publications will we be targeting for backlinks? Etc.

This is an uber comprehensive strategy session that we offer completely for free. (Naturally it’s part of our sales approach, we want to sign up the right customers to our Cluster Connect product.) If you are interested and think this might be a good fit, we are taking on 10 free strategy calls this week...

SCHEDULE YOUR FREE STRATEGY CALL HERE: https://goo.gl/j6pfDN