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Monthly Buzz Word: Omnichannel

Omnichannel Definition

Omnichannel retail is an integrated approach to retail that aims to provide a consistent and unified shopping experience across various channels, both online and offline.

Why is it important to have an omnichannel strategy?

Omnichannel selling?offers several benefits to retailers, brands, and customers. For retailers, it provides a competitive edge by improving customer satisfaction, increasing customer loyalty, and driving sales growth. By leveraging multiple channels, retailers can reach a wider audience and cater to different customer preferences and needs. The goal is to create a cohesive and interconnected environment where customers can engage with a brand at any point in their shopping journey.

Learn more about Omnichannel

• From Clicks to Bricks: Unleashing the Power of Omnichannel Retail
• Omnichannel Assortment Optimization for Emerging Brands
• Meeting Evolving Shopper Needs in 2023 and Beyond
• 5 Key Habits of Successful CPG Brands

Buzzworthy Trends

All industries?are under pressure from inflation, and consumers are reacting by shifting their behaviors. Your industry is not immune to these shifts, but are all the trends bad?

• Increased at-home consumption – Post-pandemic 35% of shoppers only focus on buying essentials; coffee brands that cover convenience and cost-savings are making market gains.
• Rising popularity of cold brew coffee – One of the biggest drivers of the trend is that cold brew coffee is often seen as a healthier alternative.
• Growth of alternative coffee additives – Plant-based milk has become increasingly popular in recent years. The industry is experiencing remarkable growth with an 11.6% increase over last year.
• Demand for sustainability and wellness in coffee – Responsible sourcing is one of the most important sustainability claims to?45% of consumers.
• Rapid gains in online and value retail – Online growth still far outpaces in-store growth for Coffee.
• Read More Here

• Increased demand for plant-based meats – 15.5 million?Americans follow a Vegetarian lifestyle, with around?2 million?of those following a purely vegan lifestyle.
• Rising popularity of sustainable meats – Consumers are increasingly interested in knowing where their food comes from and how it was raised.
• Growing interest in Ethnic Meat – Consumers are now more likely to purchase meats from different cultures, such as lamb from the Middle East or pork from Asia.
• Convenience is king – Another growing trend among consumers is that they are looking for ways to save time and make meal prep easier. This is leading to increased demand for pre-cut meats and pre-marinated meats.
• Personalization is on the rise – With?86% of US CPG dollar sales?represented by “omnichannel shoppers,” enhancing in-store and online shopping is vital.
• Read More Here

Are you following CPG best practices?

Download the Free eBook!

In our free eBook, we share some of the key ways successful CPG brands are staying on top in a chaotic marketplace and ways that you can adopt their habits.

Get ready for the season opener!

The second annual NIQ Founders Pitch Slam will bring together some of the?most innovative and transformative?emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders.

Join the 2024 NIQ Founders Pitch Slam mailing list to be the first to know!

Event Buzz

• Attending Expo East? Join us at Booth # 3129 Sep 20-23 in Philly!

• Snackonomics Webinar: Finding Growth Beyond Inflation (Sep 27th 2 pm EST) Register Now!

Additional Insights for Emerging Brands

• Video: Empowering Communities Through Storytelling: The Journey of Iwi Nails
• The State of Tea: 5 Key Tea Trends
• Video: Mom Bomb founder shares how her struggles lead to her success

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