Introducing Blitzscaling
Reid Hoffman
Co-Founder, LinkedIn & Inflection AI. Author of Superagency. Investor at Greylock.
What will be the enduring, market-defining companies of the future? Where will they come from? And what are the modern secrets of Silicon Valley? How do we use those lessons to help every region of both the U.S. and the world build scale industries and economies?
I have tried to address these questions in my latest book Blitzscaling, which is released tomorrow, October 9. I’ve been working on this book for over three years, and along the way, we’ve explored and refined these ideas in a course at Stanford and the Masters of Scale podcast. A lot has happened in the tech industry in the past 36 months, and some of these lessons have helped make the book even more relevant.
Chris Yeh and I wrote Blitzscaling to rectify what seemed like a major oversight. It’s easy to find guidance on how to start a company, but surprisingly difficult to get good ideas on how to scale a company. The books which focused on scaling were mainly concerned with the challenges facing small business owners, rather than the very different challenges of building a global market leader.
This book is for entrepreneurs, intrapreneurs, and entire corporations: those who are creating the future. This book is also for anyone else who wants to understand how certain technologies will scale to change the world, through blitzscaling global companies.
My hope for this book is that its words will serve as a mentor for all the entrepreneurs and intrapreneurs around the world who are trying to make a difference. Blitzscaling is too good a technique to be limited to Silicon Valley and China, and we have too many problems that need to be solved at lightning speed.
If you’re working on such problems, this book can help you in these important efforts.
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To learn more about the book, including where you can get it, visit www.blitzscaling.com.
For a quick introduction to the book's ideas, enjoy the trailer below.
From Vision to Value
5 年Finally found the time to finish the book. Very enriching lecture, valuable insights based on an insider’s experience and evidence. The “American” perspective also helps to understand, why the European VC/startup industry (at least in the past, and often not always) might look a bit old-fashioned sometimes. The part on “responsibility in blitzscaling” is rather thin, but I do not want to start a discussion on ethics here. In the future we will probably need to challenge business cases even more rigorously, when lack of plausibility is explained with a short “we are blitzscaling”:
Group Product Manager, Author, & Startup Advisor.
5 年Reid, I'm halfway through reading Blitzscaling right now. My question is, how do you blitzscale a b2b SaaS company whose product requires some level of hand holding to get set up? Many customers have so many disparate issues that they're not sure where to start. This means many prospective customers aren't fully up to speed on the solution yet. Seems like it's mandatory to get a stamp of approval from industry analysts to really start ramping up traction.
Love it
Founder-CEO, Vitrina | Global Video Entertainment Supply-Chain |
6 年Just picked up Blitzscaling - looking forward to an interesting and thought-provoking read!
Innocent Shango?Sunday Ndamugoba Esq?