Introducing Anna Breuer - Our Cable Tapes Expert

In the ever-evolving landscape of industrial markets, having a dedicated expert like Anna Breuer isn’t just an advantage, it’s indispensable. With a background rooted in both chemical biology and sales and marketing, Anna found her niche in the complex world of cable and electro sales management at Freudenberg Performance Materials .

Anna's journey began with a solid academic foundation in chemical biology, complemented by practical experience in sales and marketing. Her move to the Freudenberg Group up in 2019 marked a pivotal moment as she took up the role of Market Development Manager for the food industry at Klüber Lubrication. Her responsibilities were diverse, catering to the intricate needs of food and beverage manufacturers and original equipment manufacturers (OEMs). Understanding regulatory landscapes, grasping technological nuances, and customizing solutions became her daily business.

Later, Anna joined Freudenberg Performance Materials as Sales Manager for Cable & Electro, a role that underscored her commitment to developing tailored solutions for the energy sector. Here, she established herself as a crucial partner for cable manufacturers, navigating the complexities inherent in the market.

About Anna

Could you elaborate on why having an expert specifically dedicated to your field is essential for Freudenberg Performance Materials?

Having an expert dedicated to the cable tapes market at Freudenberg Performance Materials is essential because this market is so complex. This complexity includes lengthy approval and qualification procedures involving multiple supply chain stakeholders. Additionally, flexibility to meet short-term customer requests, close collaboration with customers and R&D teams for new technologies, and a focus on quality and service are crucial. Having an expert ensures that we can navigate these challenges effectively, build strong customer partnerships, and deliver tailored solutions efficiently.

What are the unique insights or skills that make you an expert in this field?

The unique insights and skills that make me an expert come from my daily interactions with customers. These interactions have honed my communication skills, customer orientation, and ability to listen attentively and truly understand their needs. This deep understanding allows me to tailor solutions that don’t just meet, but even exceed customer expectations, fostering strong and lasting partnerships in the process.

How has your expertise evolved and grown over the years?

Over the years, my expertise has evolved significantly through continuous learning and hands-on experience. I approach each day as an opportunity to expand my knowledge base. Every project and every conversation with customers serves as a valuable learning experience, allowing me to deepen my understanding of the intricacies within the cable and electro industry.

One of the most rewarding aspects of my professional development is the opportunity to visit customers regularly. These visits provide invaluable insights into their operations and challenges, enabling me to grasp the broader context of their needs and goals. This firsthand experience has been instrumental in refining my strategic approach and fostering meaningful collaborations.

What trends do you see in your area of expertise in the coming years?

The cable industry is at the heart of the ongoing revolutions of the green transition, digitalization and increasing mobility. Because of this, the demand for cables is booming. We are seeing huge investments in additional manufacturing capacities.

In addition, we expect a stronger focus on sustainability, not only in the transition to renewable energies, but also in the manufacturing footprint. Our customers are raising their requirements in terms of sustainability: they need more information, more certifications, and can rely on a joint collaboration with us to more towards low carbon cables.

How do you stay updated on the latest developments, research, and trends in your area of expertise?

I stay updated on the latest developments in the cable and electro industry through a combination of strategies. Regular customer visits provide firsthand insights into their evolving needs and challenges. Attending trade fairs allows me to explore emerging technologies and innovations direct from industry leaders. Additionally, my close collaboration with our R&D teams ensures that I keep up-to-date on cutting-edge research and technological advancements. By integrating these approaches, I maintain a proactive stance in staying abreast of industry developments to better serve our customers at Freudenberg Performance Materials.

How to connect with Anna?

Connect with Anna Breuer here on LinkedIn and feel free to leave questions or comments.

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