Introducing Amazon Marketing Stream, Amazon Ads at Cannes Lions, and Continued Shake-Up of Amazon Leadership...
Introducing Amazon Marketing Stream, Amazon Ads at Cannes Lions Festival, and Continued?Shake-Up of Amazon Leadership...
This week, the?Cannes Lions International Festival of Creativity is taking place in the South of France.?While companies like Meta, Spotify, Dentsu and WPP have set up their stalls at the beach alongside Cannes’ Croisette, Amazon made waves by choosing a 27,000 sq foot port for its debut at the festival. Amazon Ads brought in $31.2 billion in revenue for the retail and web services giant in 2021, and has added $7.8 billion in Q1 2022.?Read More Here.
In other Amazon news this week, Doug Herrington was announced as the direct replacement for Dave Clark as the CEO for Worldwide Amazon Stores. Amazon's leadership continues to shake up, with multiple other executive swaps.
Amazon also announced its new Amazon Marketing Stream, which is currently still in beta. Amazon Marketing Stream will deliver hourly performance metrics, with details such as targeting expression performance by placement and budget consumption messages in near real-time.
Doug Herrington is the direct replacement for Dave Clark as the CEO for Worldwide Amazon Stores. Two of Amazon’s most senior Black executives are departing, leaving Amazon without any Black leaders on its senior leadership team. Alicia Boler Davis, the senior VP who oversees Amazon’s fulfillment operations, and David Bozeman, the VP overseeing its trucking operations, are both leaving Amazon. Check out WSJ's "The Journal"?Podcast Episode?on Amazon leadership.
Amazon has launched the Amazon Marketing Stream (Beta) which delivers Amazon Ads campaign metrics and information to advertisers’ or integrators’ AWS accounts. Amazon Marketing Stream will deliver hourly performance metrics, with details such as targeting expression performance by placement and budget consumption messages in near real-time. Other campaign data sets will be available for subscription in the coming months.
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Now that the Prime Day date has been confirmed, Amazon is celebrating the occasion by issuing a free $10 credit to anyone who completes certain milestones when using Amazon Prime. Check out the?Stamp Card here.
Higher Ground, the production entity led by Barack Obama and Michelle Obama, has signed an exclusive, multiyear production deal with Audible, the audio arm of Amazon, just two months after a similar agreement with Spotify ended.
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access data from the Amazon Marketing Cloud to improve e-commerce planning, media mapping, and sales forecasting.
On June 6, Amazon (AMZN) completed a 20-to-1 stock split, bringing its share price to around $100 at the time of this writing. While this change doesn't reduce the company's $1.1 trillion market cap, it makes the stock more accessible to investors who might not have thousands to put into the market.
In a statement to Bloomberg, Jokr CEO Ralf Wenzel said that the company decided to stop business activities in the U.S. "for now," leaving the door open to potential future expansion.
Amazon Seller?LinkedIn?Posts to Check Out...