Introducing an all-new iPhone line-up, rebuilt AirPods Pro, and three new Apple Watch models

Introducing Apple?Watch?Ultra

Inspired by the most extreme activities, Apple unveils a revolutionary new design with breakthrough capabilities

Apple?today announced?Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration and adventure.

Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet with a customisable Action button offers instant access to a wide range of useful features.

Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use.?Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours.?

The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications.

Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

Apple Watch Ultra is available to order today, with availability beginning Friday, 23 September.

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Apple reveals Apple?Watch Series?8 and the new Apple?Watch?SE

Apple Watch Series 8 delivers best-in-class health features, including an innovative temperature sensor that enables advanced features for women’s health, and Crash Detection for severe car crashes

The redesigned Apple Watch SE delivers the core Apple?Watch experience at a new starting price.

Apple today introduced?Apple Watch Series 8?and the new?Apple Watch SE, which bring ground breaking technology and performance, and important safety innovations to the two best-selling smartwatches. Apple Watch Series 8 features the beloved design of Apple Watch, including?a?large, Always-On Retina display and a strong crack-resistant front crystal.

With all-day 18-hour battery life, Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming.

The new Apple Watch SE delivers the core Apple Watch experience, including Activity tracking, high and low heart rate notifications, and Emergency SOS, as well as the new Crash Detection feature and a completely redesigned back case that perfectly matches the three classic case finishes, all at a more affordable price.?

Both models are powered by watchOS 9, introducing new and more customizable watch faces like Lunar and Metropolitan, an enhanced Workout app, sleep stages, a first of its kind AFib History feature, and an all-new Medications app.

Apple Watch Series 8 and Apple Watch SE are available to order today, with availability beginning Friday, September 16.

Apple announces the next generation of AirPods?Pro

Delivering unrivalled audio quality, enhanced Active Noise Cancellation and new features for even more convenience

Apple today announced the second generation of?AirPods Pro, the most advanced AirPods ever.?With the power of the new H2 chip, AirPods Pro unlock breakthrough audio performance — including major upgrades to Active Noise Cancellation and Transparency mode — while also offering a unique way to experience Spatial Audio that’s even more immersive.

Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case and an additional ear tip size for a better fit.

AirPods Pro (2nd generation) will be available beginning Friday, 23 September.

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Apple debuts iPhone?14 Pro and iPhone?14 Pro?Max

Featuring the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island

Apple today announced?iPhone 14 Pro?and iPhone 14 Pro Max, the most advanced Pro line up ever, featuring the Dynamic Island,?which offers new interactions for notifications and activities, and the Always-On display.

Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

These ground breaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection.

iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16

More details here

Apple introduces iPhone?14 and iPhone?14?Plus

A new, larger 6.7-inch size joins the popular 6.1-inch design, featuring a new dual-camera system, Crash Detection, a smartphone industry-first safety service with Emergency SOS via satellite, and the best battery life on iPhone

Apple today introduced?iPhone 14?and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and ground breaking new safety capabilities.

iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra-Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline.

Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone line up is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED?finishes.

More details here

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