Introducing Alkimi - The Worlds First Decentralised Advertising Exchange

Alkimi is very different from your average advertising exchange. It is the world's first platform that guarantees zero fraud, total transparency, and low usage fees and records everything on the blockchain. Designed to facilitate direct connections between advertisers and publishers, Alkimi provides a secure and efficient platform that prioritises transparency, privacy, and reliability. In this article, we go into more depth as to why this could have fantastic potential.

Firstly, what exactly are the problems that are being solved:

1) Fraud

The digital advertising industry is plagued by fraudulent activities that siphon millions of dollars from advertisers each year. According to industry estimates, digital ad fraud cost advertisers $81 billion globally in 2022. Fraudulent activities can take many forms, such as ad bot traffic, fake clicks, and false impressions. These fraudulent activities drain advertisers' budgets and damage their brand reputation and consumer trust. As the digital advertising industry grows, the fight against ad fraud becomes more critical than ever to ensure the industry's integrity and protect advertisers' investments.

2) High Usage Fees

High usage fees are another significant issue in the digital advertising industry that can negatively impact advertisers' return on investment. Many intermediaries involved in the advertising supply chain, such as ad networks, demand-side platforms, and data management platforms, often charge high fees for their services, reducing the budget available for ad spend. As a result, advertisers may be forced to spend more to reach their target audience, reducing their overall ROI. 49 cents of every dollar are now spent before they reach a publisher.

3) Lack of Transparency

The digital advertising supply chain is often opaque, making it difficult for advertisers to understand where their ad spend is going and who benefits from it.

4) Privacy Concerns

Privacy concerns are a significant issue in the digital advertising industry. Advertisers and data brokers collect and use personal data to target users with ads, which consumers perceive as an invasion of privacy. Advertisers must comply with these regulations and be transparent about their data collection and usage practices to maintain consumer trust.

Enter Alkimi

Alkimi disrupts the traditional programmatic advertising model by leveraging decentralised technology to provide advertisers and publishers a more transparent, adaptable, and efficient platform. Using blockchain technology, Alkimi eliminates intermediaries, directly connecting advertisers and publishers and reducing fees. Moreover, Alkimi's advanced targeting capabilities, user privacy protections, and token-based systems provide users a more secure and personalised advertising experience. As a result, advertisers can benefit from increased flexibility, reduced costs, and greater transparency in their advertising campaigns, making Alkimi an attractive option for those seeking to optimise their digital advertising efforts.

Alkimi leverages blockchain technology to solve the problem of fraud in the digital advertising space. By providing a decentralised and secure platform, Alkimi eliminates intermediaries and provides a direct connection between advertisers and publishers. The transparency and immutability of blockchain technology allow Alkimi to track every transaction and ensure that advertisers get what they pay for, eliminating the risk of ad fraud. Alkimi's token-based system also provides an added layer of security, ensuring that users' personal data is protected and that advertisers can reach their intended audience without intermediaries.

It also does this to solve the issue of high usage fees in the digital advertising space. By leveraging the decentralised nature of blockchain, Alkimi eliminates intermediaries and reduces the fees associated with traditional programmatic advertising models. In addition, Alkimi's token-based system enables advertisers to pay for ads directly, bypassing intermediaries and reducing costs. The high fees that are being charged by all these actors?throughout the process are referred to as the ad tech tax and account for almost half of the advertising budget. Ad exchanges alone often charge 15-20%! Alkimi's ad exchange reduces that amount significantly by charging just 3% (1.5% on either side). Given Alkimi's innovative approach to data transparency and reporting, there is more potential to bring the overall ad tech tax even lower still.

Alkimi's use of blockchain technology allows for complete transparency in every transaction, with every record of an ad impression, click, and conversion being recorded on the blockchain. This creates a transparent ledger that cannot be altered, providing a secure and tamper-proof system for advertisers. By increasing transparency in the digital advertising space, Alkimi provides a solution that empowers advertisers, enhances trust, and builds stronger relationships between advertisers and their target audiences.

The use of blockchain technology ensures that users' personal data is protected and not shared with third parties without their consent. Additionally, Alkimi's token-based system enables users to control the sharing of their personal information, ensuring that advertisers only receive the data necessary to target their desired audience. This increased control over personal data helps build trust between users and advertisers, creating a more personalised and effective advertising experience.

Why I Decided to Invest

As an investor, I was immediately attracted to Alkimi's innovative use of blockchain technology. This project has real world potential and is destined to change the face of digital advertising.

Alkimi's team of experienced professionals, some of whom have many years experience in the digital advertising space have the know-how to see their vision to conclusion. This, together with strategic partnerships, and commitment to innovation make it a highly promising investment opportunity. If the team delivers on its promises then it will be one of the most sought after products and as a result a fantastic investment opportunity.

Another reason I decided to invest was the potential for passive income. Blockchains users can produce passive income by staking their tokens. This process involves locking up a certain amount of coins as collateral to verify transactions on the network. In return, users can earn a percentage of the transaction fees and newly minted coins.

The Alkimi team has experienced remarkable expansion over the last year, with a significant increase in its size. It has solidified this growth with newly created partnerships which inevitably will lead to income opportunities. In addition to this, the new decentralised exchange was recently launched and is now live.

Overall, Alkimi's use of blockchain technology offers a unique and compelling solution that addresses the most pressing issues in the digital advertising space, making it an attractive investment option for those looking to invest in the future of advertising technology.

https://www.alkimi.org/

Note

None of the information given above is investment advice.