Introducing the AI brand kit for BlueLena CXA

BlueLena CXA is an all-in-one email and marketing automation solution built specifically for news organizations, and powered by ActiveCampaign's industry-leading customer experience automation platform. Starting this month, publishers can now import colors, fonts and logos from your website to generate on-brand email templates, content and images - all enabled by ActiveCampaign's new AI brand kit.

This feature is now immediately available to all BlueLena publishers, and our team is available to assist with any questions or support to activate this feature.

Here's how it works:

To create your AI Brand kit, enter your business URL, and the platform will automatically extract the logos, colors, and content provided on your website. We analyze this information to create AI-generated campaign templates. You can also easily edit your AI Brand kit as your business grows. This allows you to save time and quickly generate branded emails and content while maintaining a unified look and feel.

Within the brand kit details configuration, you can update or add the following:

• Brand kit name
• Company name
• Company industry (helps choose AI images for your brand kit campaign templates based on your industry, and you can select multiple industries to train the model)
• Mission statement
• Describe what your publication does

Here is an example of a brand kit:

If you are running multiple publications out of your BlueLena account, you can configure up to 5 AI brand kits. And once you've created your brand kit, you can access it in your template builder to further automate the creation of newsletters and marketing campaigns.

The full instructions may be viewed at this link. And if you have any questions or interested in learning about BlueLena , please visit us at bluelena.io.