Introducing the Advantage Group Culture Manifesto

At Advantage, our purpose is to “help people and organizations work better together”—a purpose we strive to embody, from the inside out.

If the partnerships within our own organization aren’t functioning optimally—or if we’re operating in a way that doesn’t reflect our people’s interests, goals, or growth objectives—it will inevitably come through in the services we offer.

That’s why, to keep our purpose front-and-centre—and able to withstand today’s fast pace of business, as well as the ever-evolving needs and motivations of our people—we recently created a Culture Manifesto.

?

What is a Culture Manifesto?

Our Culture Manifesto is a document that unites our organization through a shared set of values, behaviours and beliefs.

It outlines our mission, vision and purpose—and, leveraging information collected from our global employees, it also reflects the values that are important to us as a team.

By articulating these commonalities, our Culture Manifesto establishes expectations of what it means to work at Advantage. At the same time, it inspires our people to seize the opportunities available to them—and recognize their role in building a strong corporate culture.

?

A Living, Breathing Document

Perhaps one of the greatest benefits to creating a Culture Manifesto is that it acts as a North Star—keeping us focused on the bigger picture. One that can be all-too-easy to lose sight of when you’re working day-to-day.

Using the Culture Manifesto as a starting point, we plan to regularly return to it—and use it to guide our efforts in areas like recruitment, employee performance, leadership and client service. This step will allow us to integrate our values and purpose into our day-to-day business decisions—and ensure we’re building a strong company culture that will allow us to help people and organizations work better together.

?

Learn About What We Stand For

If you’re interested in learning more about what we stand for as a company, check out our Culture Manifesto for yourself!

In it, you’ll learn about:

·????????The type of culture we’re striving to create

·????????Our values

·????????Our behaviours

·????????How we work and lead