Introducing "25 Years of Consumer Surveys at the TTAB"—What Works, What Doesn’t, and Why It Matters

Welcome to Lanham Act Surveys for Lawyers, your resource devoted exclusively to making survey evidence discussions fun and informative.?We provide insights and timely updates to help guide trial counsel in developing consumer surveys for use in federal courts, the TTAB, and other ports of call where trademark and advertising disputes are routinely litigated.

Introducing "25 Years of Consumer Surveys at the TTAB--What Works, What Doesn't, and Why It Matters, Op. 1, No. 50

Consumer surveys are a staple in trademark cases before federal courts. But have you ever wondered how they actually fare before the TTAB?

If so, you're in luck. We’ve spent months taking a deep dive into 25 years of TTAB decisions that touch on consumer surveys and marketing studies. The findings? Eye-opening.

Over the next several months, we’ll be rolling out a new series: TTAB Consumer Survey Insights—a comprehensive look at the trends, pitfalls, and key takeaways from 25 years of TTAB cases.

Each installment will focus on a different critical topic, including:

? The most common methodological flaws (and how to avoid them)

? Which surveys fare best (and worst) before the Board

? "Quasi" survey evidence—how to present it effectively

? Timing and procedural pitfalls to avoid

If you’re a lawyer or expert working on a survey for TTAB proceedings, this series is designed to give you a practical roadmap for making your surveys stronger—and avoiding costly missteps.

?? Stay tuned! The first post in our series drops soon.