Introducing 1-Click Campaign Measurement

Campaign measurement has always been a pain in the neck – complex setups, fragmented data, and hours spent trying to stitch together performance insights. Old cookie-based tools offered rough approximations, leaving you to guess and piece together data from multiple sources. As privacy regulations like GDPR have tightened since 2018, using cookies as a reliable signal has become increasingly difficult, if not obsolete. Even worse, they didn’t cover all channels, making comprehensive measurement nearly impossible.

Now, imagine gaining detailed, actionable insights into your campaign performance with just one click. With the Digiseg Audience Insights Platform, that’s exactly what you get – no more complex setups, no more disconnected data, and no more guesswork.

In just one click, you can instantly see who is engaging with your ads, when they’re interacting, and which audiences are driving your campaign’s best results. Digiseg delivers all of this through a streamlined, user-friendly platform that makes even the most complex measurement tasks as simple as clicking a button.

No more navigating cumbersome tools or waiting for reports – just clear, actionable results delivered in a single click.

And what if we told you, a single click, we’re not kidding. Well, as a reasonable person you would respond, “Show me, or I won’t believe you.” Fair enough. Here we go.

First, the Literal Click

Digiseg has taken our advanced measurement tool and put it into the cloud. The Digiseg Audience Insights Platform.

As a Digiseg Insights Platform subscriber, you simply sign in, go to the Studies tab and set up the campaign you want to analyze. Within hours, you see an overview of campaign performance, and can explore the data in our report which includes audience insights for impressions, engagement, actions or conversions.??

So You Clicked on “Create Study” - Now What?

First, you get a wealth of data into the characteristics of the people who clicked on your ads. It literally takes one step to see which audiences are meeting or exceeding benchmarks, and where you should focus your ad spend in order to drive campaign results.

Simply explore the options in the left-hand menu—Economy, Geography, etc.—to get full details. For example, here’s what you see when you click on People:

Once you know who’s responding, the next question is: When is the best time to target them? We’ve answered that too! And yes, you only need to click once:

Okay, so you’ve clicked a few tabs and have seen a lot of data, now you want to bottom line it. Who, you might ask, are my best audiences by reach and engagement? We’ve done that analysis for you, and it’s also just a click away.

So by now you get the point that really complex measurement and insights can be yours quickly and easily. By clicking a few tabs and menus you can figure out exactly where, when and who you should target to get the best results. All beautifully presented in ways that let you home in on the relevant insights.?

And, by the way, this isn’t limited to campaign results. You can get the same 1-click insights into who visits your website, and who is in your consumer data platform (CMP) ot data management platform (DMP).

Your next (reasonable) question is: How is this all possible??

Introducing Digiseg Audience Insights Platform

Let’s go back to the Digiseg Audience Insights Platform. If you’re a Digiseg customer you know that we’ve been able to provide you with this level of insight all along, only you had to request the data from us. We’ve decided to make it a self-service platform.

This means at any point, you can sign in to the Digiseg Audience Insights Platform to get highly nuanced insights into who visits your website, sees your ads across all channels, and who is in your CDP or DMP.??

You can see a vast array of information to help you validate that the consumer is a good match for your brand based on income, lifecycle, education and car ownership, and much more. See the full audience list here.

And, you can use one set of data for targeting and measurement to get reliable insights and clear comparisons of audience, frequency and dayparts.?

Our data covers 70% of the digital universe, and insights become statistically relevant within 300 to 500 impressions, clicks, actions or conversions. That means you can begin understanding your audience and optimizing your campaign in just a few hours or days.

Getting detailed audience measurement reports has never been so easy.

About That Data (and Why it’s Future Proof)

We’ve never been a fan of cookies, or any data that uses privacy signals to track individual users. To begin, the number of jurisdictions that ban that type of tracking is growing. Worse, it doesn’t really validate the consumer’s needs.

We all read about things we have no intention of buying (renters in a high rise apartment building can read about solar panels till the cows come home, but they’ll never buy and install them).

When we set out to create a data offering for campaigns and all sorts of measurement and insights goal, we had two criteria:

1. Make sure it’s future proof (i.e. it never uses any kind of private signals)

2. Ensure it validates the consumer is in the position to make such a purchase

Civic data – such as census, tax, building, and motor registers – does both. Collected, vetted, and validated by national statistics offices in every country, this data provides highly nuanced insights into consumers based on where they live. With it, you can target people based on home type, savings, income, lifecycle, number of cars per household, children, education level, tech adoption, and more. We’ve also pre-built composite audiences for brands in travel, gaming, fast-moving consumer goods, and many other sectors.

Brands in sectors such as travel, gaming, and consumer goods have already leveraged Digiseg data to optimize ad spend and improve conversion rates by understanding audience demographics with unmatched precision. These insights have allowed them to target the right customers at the right time, ensuring their marketing efforts are not only compliant with privacy regulations but also more efficient and cost-effective.

Benefits of Digiseg Data

Granular, but with no personal data. We divide our data into neighborhoods of 100 households minimum. This anonymized data provides enough detail to be insightful, without ever revealing personal information.

One set of data, all channels covered. Use one set of data to target your audience across the web, mobile devices, CTV, and audio.

Data covers more than your typical panel. Unlike traditional panels, Digiseg's data is vast, encompassing a much larger audience. This single source of data can be used for targeting and measuring campaigns across all channels and devices.

Validates needs before you spend money targeting. We probabilistically link digital events to neighborhoods.? This allows us to verify a user's needs and interests based on the broader characteristics of their neighborhood. Using this probabilistic approach allows you to target your campaigns based on real-world consumer needs.?

How the Digiseg Audience Insights Platform Works

To get started, simply place the Digiseg measurement tag on key points of interest, such as a section of your site, a landing page, or a conversion event. Digiseg will automatically profile your audience based on neighborhood characteristics, giving you deeper insights into who is engaging with your content.

You can use this profile to create targeted audiences or update your website to better address their needs. The platform’s self-serve model allows you to access all these insights with just a few clicks, providing a clear view of your audience’s behaviors and characteristics.

What’s more, Digiseg’s anonymized audience data can be seamlessly combined with your existing data to deliver even richer insights. Whether you’re measuring campaign performance or profiling website visitors, the Digiseg Audience Insights Platform acts as a single gateway for all the data you need to optimize your marketing efforts.

Get Started Today!